Incrementality Data Story

Sample Summary:

128.3 Million Shoppers

334.1 Million Orders

$31.45 Billion Spend

Legend:

Revenue

Revenue

Revenue

Revenue

Revenue

Revenue

Shopper Group

Customer Journey Phase:
‍acquiring Sales Channel Only

Customer Journey Phase:
After 2nd Sales Channel Adopted

Web-acquired customers who have only ever purchased via 'Online Store' Sales Channel

N/A

Web-acquired customers who go on to download and purchase via 'Tapcart App' Sales Channel

36.37%

∞%

-57.16%

App-acquired customers who have only ever purchased via 'Tapcart App' Sales Channel

N/A

App-acquired customers who go on to purchase via 'Online Store' Sales Channel

35.87%

-53.21%

∞%

Shopper Group

Customer Journey Phase:
‍acquiring Sales Channel Only

Customer Journey Phase:
After 2nd Sales Channel Adopted

Web-acquired customers who have only ever purchased via 'Online Store' Sales Channel

N/A

Web-acquired customers who go on to download and purchase via 'Tapcart App' Sales Channel

36.37%

∞%

-57.16%

App-acquired customers who have only ever purchased via 'Tapcart App' Sales Channel

N/A

App-acquired customers who go on to purchase via 'Online Store' Sales Channel

35.87%

-53.21%

∞%

Shopper Group

Customer Journey Phase:
‍acquiring Sales Channel Only

Customer Journey Phase:
After 2nd Sales Channel Adopted

Web-acquired customers who have only ever purchased via 'Online Store' Sales Channel

N/A

Web-acquired customers who go on to download and purchase via 'Tapcart App' Sales Channel

App-acquired customers who have only ever purchased via 'Tapcart App' Sales Channel

N/A

App-acquired customers who go on to purchase via 'Online Store' Sales Channel

Shopper Group

Customer Journey Phase:
‍acquiring Sales Channel Only

Customer Journey Phase:
After 2nd Sales Channel Adopted

Web-acquired customers who have only ever purchased via 'Online Store' Sales Channel

N/A

Web-acquired customers who go on to download and purchase via 'Tapcart App' Sales Channel

N/A

App-acquired customers who have only ever purchased via 'Tapcart App' Sales Channel

N/A

App-acquired customers who go on to purchase via 'Online Store' Sales Channel

N/A

Shopper Group

Customer Journey Phase:
‍acquiring Sales Channel Only

Customer Journey Phase:
After 2nd Sales Channel Adopted

Web-acquired customers who have only ever purchased via 'Online Store' Sales Channel

N/A

Web-acquired customers who go on to download and purchase via 'Tapcart App' Sales Channel

N/A

App-acquired customers who have only ever purchased via 'Tapcart App' Sales Channel

N/A

App-acquired customers who go on to purchase via 'Online Store' Sales Channel

N/A

Shopper Group

Customer Journey Phase:
‍acquiring Sales Channel Only

Customer Journey Phase:
After 2nd Sales Channel Adopted

Web-acquired customers who have only ever purchased via 'Online Store' Sales Channel

N/A

Web-acquired customers who go on to download and purchase via 'Tapcart App' Sales Channel

N/A

App-acquired customers who have only ever purchased via 'Tapcart App' Sales Channel

N/A

App-acquired customers who go on to purchase via 'Online Store' Sales Channel

N/A

Shopper Group

Customer Journey Phase:
‍acquiring Sales Channel Only

Customer Journey Phase:
After 2nd Sales Channel Adopted

Web-acquired customers who have only ever purchased via 'Online Store' Sales Channel

N/A

Web-acquired customers who go on to download and purchase via 'Tapcart App' Sales Channel

38.63%

∞%

-52.14%

App-acquired customers who have only ever purchased via 'Tapcart App' Sales Channel

N/A

App-acquired customers who go on to purchase via 'Online Store' Sales Channel

54.33%

-53.15%

∞%

Shopper Group

Customer Journey Phase:
‍acquiring Sales Channel Only

Customer Journey Phase:
After 2nd Sales Channel Adopted

Web-acquired customers who have only ever purchased via 'Online Store' Sales Channel

N/A

Web-acquired customers who go on to download and purchase via 'Tapcart App' Sales Channel

38.63%

∞%

-52.14%

App-acquired customers who have only ever purchased via 'Tapcart App' Sales Channel

N/A

App-acquired customers who go on to purchase via 'Online Store' Sales Channel

54.33%

-53.15%

∞%

Shopper Group

Customer Journey Phase:
‍acquiring Sales Channel Only

Customer Journey Phase:
After 2nd Sales Channel Adopted

Web-acquired customers who have only ever purchased via 'Online Store' Sales Channel

N/A

Web-acquired customers who go on to download and purchase via 'Tapcart App' Sales Channel

38.63%

∞%

-52.14%

App-acquired customers who have only ever purchased via 'Tapcart App' Sales Channel

N/A

App-acquired customers who go on to purchase via 'Online Store' Sales Channel

54.33%

-53.15%

∞%