Your mobile app will boost revenue by $-
+
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Clarify your current position
We modeled your current state with site data from Similarweb, and the CVR & AOV from Shopify analytics averages in your industry. You can update these if they are not correct. The model will respond.
Visualize the incremental impact of your app
How many current customers will migrate to your new app?
How will their purchase behavior change? (LTV)
How many new customers will your app acquire? How do they behave?
Is an App a good fit for your audience?
of Gen Z name push notifications as the promo channel most likely to trigger a purchase—apps give you a direct, owned revenue driver.
of Gen Z consumers are more likely to be loyal to a brand with a mobile app, a 17.5% higher rate than consumers of all generations
Have you downloaded a mobile shopping app from one of your favorite brands?
Why consumers like mobile shopping App by generation
When shopping on your phone, do you prefer using a brand's mobile app or their website?
of mobile shoppers prefer apps over mobile web, and Millennials form the single-largest age slice of mobile commerce.
of Millennials are more likely to be loyal to a brand with a mobile app, a 7.94% higher rate than consumers of all generations.
Have you downloaded a mobile shopping app from one of your favorite brands?
Why consumers like mobile shopping App by generation
When shopping on your phone, do you prefer using a brand's mobile app or their website?
of U.S. 18-44-year-olds already keep at least one shopping app on their phones, and 61% have 4 +. Launching a branded app puts you on the “home screen real-estate” this cohort opens dozens of times a day.
of Millennials report they now use retailers’ apps as much or more than last year, the highest of any generation—showing sustained, growing engagement with brand apps.
Have you downloaded a mobile shopping app from one of your favorite brands?
Why consumers like mobile shopping App by generation
When shopping on your phone, do you prefer using a brand's mobile app or their website?
of shoppers aged 35–44—and 51 % of those 45–54—say a well-designed brand app matters more to them than a comprehensive website when deciding which company to buy from.
of Gen X shoppers already open a retailer’s app while they’re standing in-store—virtually the same rate as Millennials (78 %). Owning that on-hand shortcut keeps high-intent 35-54-year-olds inside your checkout flow, not a competitor’s.
Have you downloaded a mobile shopping app from one of your favorite brands?
Why consumers like mobile shopping App by generation
When shopping on your phone, do you prefer using a brand's mobile app or their website?
of U.S. shoppers aged 45-54 already keep at least one shopping-app on their phone—so winning Gen X loyalty is about which retailer’s icon they tap, not whether they’ll download an app.
of Gen X consumers participate in a preferred brand’s loyalty program.
Have you downloaded a mobile shopping app from one of your favorite brands?
Why consumers like mobile shopping App by generation
When shopping on your phone, do you prefer using a brand's mobile app or their website?
of Boomers have downloaded a brand app; larger type + saved payment details remove the friction that still caps their mobile spend.
of Baby Boomers favor brand loyalty programs that are easy to use and that offer financial rewards.
Have you downloaded a mobile shopping app from one of your favorite brands?
Why consumers like mobile shopping App by generation
When shopping on your phone, do you prefer using a brand's mobile app or their website?
of Boomers have downloaded a brand app; larger type + saved payment details remove the friction that still caps their mobile spend.
of Baby Boomers favor brand loyalty programs that are easy to use and that offer financial rewards.
Have you downloaded a mobile shopping app from one of your favorite brands?
Why consumers like mobile shopping App by generation
When shopping on your phone, do you prefer using a brand's mobile app or their website?
Nearly 9 in 10 Gen Z shoppers and 84% of Millennials have already downloaded at least one brand’s shopping app, and half of those users shop exclusively in-app—so an own-brand app meets 18-34s where they’re already buying.
96% of U.S. 18-44-year-olds already keep at least one shopping app on their phones, and 61% have 4 +. Launching a branded app puts you on the “home screen real-estate” this cohort opens dozens of times a day.
Have you downloaded a mobile shopping app from one of your favorite brands?
Why consumers like mobile shopping App by generation
When shopping on your phone, do you prefer using a brand's mobile app or their website?
Boomers cite VIP perks as their top app-download driver; in-app loyalty tiers convert cautious email-first customers.
of consumers over 45 years old have at least one mobile shopping app; 39% have more than four.
Have you downloaded a mobile shopping app from one of your favorite brands?
Why consumers like mobile shopping App by generation
When shopping on your phone, do you prefer using a brand's mobile app or their website?
of U.S. Boomers say they’re “likely to use a retailer’s mobile app while shopping in-store,” only ten points behind Millennials. Owning that app slot lets you surface loyalty cards, coupons, and product info exactly when this value-driven group is making purchase decisions.
of Baby Boomers have downloaded a mobile shopping app from one of their favorite brands.
Have you downloaded a mobile shopping app from one of your favorite brands?
Why consumers like mobile shopping App by generation
When shopping on your phone, do you prefer using a brand's mobile app or their website?
of U.S. 18-44-year-olds already keep at least one shopping app on their phones, and 61% have 4 +. Launching a branded app puts you on the “home screen real-estate” this cohort opens dozens of times a day.
of Millennials report they now use retailers’ apps as much or more than last year, the highest of any generation—showing sustained, growing engagement with brand apps.
Have you downloaded a mobile shopping app from one of your favorite brands?
Why consumers like mobile shopping App by generation
When shopping on your phone, do you prefer using a brand's mobile app or their website?
of all consumers plan to use shopping apps this season; an app ensures older shoppers don’t defect to app-ready competitors.
of U.S. Boomers say they’re “likely to use a retailer’s mobile app while shopping in-store,” only ten points behind Millennials. Owning that app slot lets you surface loyalty cards, coupons, and product info exactly when this value-driven group is making purchase decisions.
Have you downloaded a mobile shopping app from one of your favorite brands?
Why consumers like mobile shopping App by generation
When shopping on your phone, do you prefer using a brand's mobile app or their website?
of Gen X shoppers already open a retailer’s app while they’re standing in-store—virtually the same rate as Millennials (78%). Owning that on-hand shortcut keeps high-intent 35-54-year-olds inside your checkout flow, not a competitor’s.
of 30-49-year-olds shop on smartphones, with 49% making mobile purchases weekly. An owned app streamlines the repeat, convenience-driven buying these time-pressed shoppers already do.
Have you downloaded a mobile shopping app from one of your favorite brands?
Why consumers like mobile shopping App by generation
When shopping on your phone, do you prefer using a brand's mobile app or their website?
of Millennials say they want a mobile-app option, and nearly 9 in 10 have already downloaded a favorite brand’s app. Giving them a fast, personalized home-screen shortcut meets an expectation—not a luxury.
of Millennials report they now use retailers’ apps as much or more than last year, the highest of any generation—showing sustained, growing engagement with brand apps.
Have you downloaded a mobile shopping app from one of your favorite brands?
Why consumers like mobile shopping App by generation
When shopping on your phone, do you prefer using a brand's mobile app or their website?
Women are directly or indirectly responsible for 70% to 80% of all consumer purchasing decisions.
of U.S. mobile‑commerce shoppers are women, underscoring how female consumers already lean into smartphone‑based retail experiences.
Women are directly or indirectly responsible for 70% to 80% of all consumer purchasing decisions.
67 % of U.S. mobile‑commerce shoppers are women, underscoring how female consumers already lean into smartphone‑based retail experiences.
40 % of male shoppers use a mobile device every (16%) or most times (24%) they’re in‑store—well ahead of their female counterparts. Put real‑time stock, one‑tap loyalty, and scan‑and‑go checkout inside your brand’s app and you’re meeting them exactly where they already shop: the palm of their hand.
of U.S. mobile e-commerce shoppers are male—owning an app secures the channel where men already outnumber women
40 % of male shoppers use a mobile device every (16%) or most times (24%) they’re in‑store—well ahead of their female counterparts. Put real‑time stock, one‑tap loyalty, and scan‑and‑go checkout inside your brand’s app and you’re meeting them exactly where they already shop: the palm of their hand.
of U.S. mobile e-commerce shoppers are male—owning an app secures the channel where men already outnumber women
of all U.S. mobile shoppers say they prefer apps to mobile web for smoother UX, better deals and loyalty perks—meaning an app lifts conversion across every age and gender slice when no single group dominates.
Shopping apps now capture 90 % of total mobile shopping minutes (Adobe 2024) so investing in an app benefits all segments when no single gender dominates
Overall, 85% of U.S. mobile shoppers prefer apps over mobile websites, citing better user experience, faster performance, and easier navigation.
of U.S. consumers are more likely to use a retailer’s mobile app than its mobile website.
Overall, 85% of U.S. mobile shoppers prefer apps over mobile websites, citing better user experience, faster performance, and easier navigation.
of U.S. consumers are more likely to use a retailer’s mobile app than its mobile website.
Overall, 85% of U.S. mobile shoppers prefer apps over mobile websites, citing better user experience, faster performance, and easier navigation.
of U.S. consumers are more likely to use a retailer’s mobile app than its mobile website.
Overall, 85% of U.S. mobile shoppers prefer apps over mobile websites, citing better user experience, faster performance, and easier navigation.
of U.S. consumers are more likely to use a retailer’s mobile app than its mobile website.
Overall, 85% of U.S. mobile shoppers prefer apps over mobile websites, citing better user experience, faster performance, and easier navigation.
of U.S. consumers are more likely to use a retailer’s mobile app than its mobile website.
Overall, 85% of U.S. mobile shoppers prefer apps over mobile websites, citing better user experience, faster performance, and easier navigation.
of U.S. consumers are more likely to use a retailer’s mobile app than its mobile website.
Overall, 85% of U.S. mobile shoppers prefer apps over mobile websites, citing better user experience, faster performance, and easier navigation.
of U.S. consumers are more likely to use a retailer’s mobile app than its mobile website.
Overall, 85% of U.S. mobile shoppers prefer apps over mobile websites, citing better user experience, faster performance, and easier navigation.
of U.S. consumers are more likely to use a retailer’s mobile app than its mobile website.
Overall, 85% of U.S. mobile shoppers prefer apps over mobile websites, citing better user experience, faster performance, and easier navigation.
of U.S. consumers are more likely to use a retailer’s mobile app than its mobile website.
Overall, 85% of U.S. mobile shoppers prefer apps over mobile websites, citing better user experience, faster performance, and easier navigation.
of U.S. consumers are more likely to use a retailer’s mobile app than its mobile website.
How many shopping apps do you have downloaded on your phone?
When shopping on your phone, do you prefer using a brand's mobile app or their website?
Your app, your brand, your way
The all-in-one
mobile commerce platform.
Everything you need to build, customize, and grow your mobile channel—faster than ever.
Launch custom, branded apps fast — no coding required
Cut costs and save time with powerful, built-in features
Engage your best shoppers with personalized experiences
Integrate your favorite tools to make your mobile channel thrive
“Push is an incremental opportunity for additional revenue. Once a customer downloads the app, we can guarantee the trigger will fire—it’s a more reliable way to push marketing communications.”
142%
higher conversion rate in the U.S. app vs. mobile web
35%
increase in AOV for app users
Senior Ecommerce Manager
How to manage an app effortless
Everything you’ll need is inside.
