Do you actually know how shoppers will buy this BFCM?
This year, 99% of shoppers plan to shop BFCM, but how, when, and where they buy has shifted underneath brands still running last year's playbook. This report is built on a survey of 1,205 real shoppers, with a clear next step for every finding, no reheated trends.
Real shopper data. Winning BFCM moves. No guesswork.
Download the free report to see:
Where demand is forming earlier
How AI and mobile are reshaping the path to purchase
What's quietly killing conversion at checkout
Data from 1,205 U.S. mobile holiday shoppers - with insights from ecommerce leaders
What the data says about BFCM 2026
A preview of what's inside — and what each number means for your strategy before, during, and after BFCM.
Real shopper data. Winning BFCM moves. No guesswork.
