July 8, 2020

How Shopify Stores Can Build Mobile App Loyalty With Smile.io

Discover how Smile.io can help Shopify stores build a powerful, mobile-optimized loyalty program designed to retain customers.

Alex Rosas

Marketing

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Smile.io is one of the world’s most trusted loyalty programs built to reward your top customers for joining, engaging, and sharing in your brand community. Adding Smile.io Enterprise into your Tapcart mobile app experience allows shoppers to earn points simply by using the app they already know and love. More than 70% of shoppers are likely to participate in a loyalty program if they can easily access loyalty cards and rewards from their mobile phones (source). It’s a proven way to increase purchase frequency and retain your best network of customers.

Why invest in building brand loyalty?

Getting customers to join, engage, and share in your brand community is invaluable. Why? Because loyalty programs help turn one-time buyers into returning customers. On average, 41% of an e-commerce store’s revenue comes from only 8% of its customers (source).

Brand advocacy is also a powerful marketing strategy. Leveraging your passionate customers to spread the word for you is much more meaningful and effective than paid advertising. Authentic reviews and real social proof are powerful conversion tools as well. In fact, 92% trust brand advocates and 9/10 online shoppers worldwide say that friends and family recommendations are their most trusted form of advertising – only 2/10 trust online ads (source).

Mobile + loyalty is a winning combination.

Loyalty points incentivize consumers to engage more with your app and the seamless app experience results in more opportunities to convert. According to Paul Farris’ book Marketing Metrics, a repeat customer has a 60-70% chance of converting (source). So using push notifications to drive customers back to an app with loyalty means they’re much more likely to convert. Highly-engaged customers buy 90% more often and spend 60% more per transaction (source).

How the Smile.io Enterprise integration with Tapcart works.

Customers receive points for valuable actions like placing an order or writing product reviews. Customers are able to earn statuses through an exclusive VIP program and can then redeem a fixed amount of percentage-based rewards points within the mobile app.

Your brand’s mobile growth starts today.