February 18, 2020

The Ultimate Mobile App Marketing Strategy for Your Shopify Store

Wondering how to market your new Shopify app? Don’t wait for customers to find you. Follow these promotional steps and start driving downloads today!

Alex Rosas

Marketing

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You’ve designed a world-class app for your brand, great! What happens next? With anything new, you’ll need to grease the wheel a bit. Sadly, this isn’t a case of if you build it, they will come. You’ll need to promote your Shopify app in order to see real results. This may seem intuitive but your shoppers can’t use your app if they don’t know it exists.

Follow these simple tips and you’ll be on your way to a successful mobile app launch. 🚀

Step 1) Create a pre-launch campaign

Build excitement for your app even before it launches by letting people know the app is on its way. You can do this by sending an email, blasting the announcement via your social channels or placing a ‘coming soon’ banner on your site.

Step 2) Implement a smart app banner

Once your app is live, you’ll want to prompt your mobile website visitors to download the app with a banner that appears at the top of your store. The banner should direct users directly to the Apple store to download your app. You can highlight a product that is only available in your app or promote a ‘download to win’ giveaway within the banner as well. Another option is to offer an app exclusive discount code. Shopify apps like PickyStory make it easy to create unique and powerful discount rules that will entice customers to download your new app.

promote your shopify store through a smart app banner

Step 3) Email your database

Leverage your email list to announce that your mobile app is now live. Let your database know that you’ll be offering app-exclusive products, sales and content to drive downloads. Planet Blue makes sure to include a banner throughout their email campaigns featuring their mobile app and its benefits. In this case, an exclusive 20% discount for your first in-app purchase.

leverage your email campaigns

Mellogang, the official store for Marshmello merchandise, also features their mobile apps in email banners. Here they announced a limited-time exclusive that the first 100 purchases in the app will receive a custom headset.

promote mobile apps in email banners

Step 4) Promote the app on social media

Hopefully, you followed tip one of this checklist to create the anticipation of the app launch. Once you have launched, you’ll want to go back to those same social channels and let your followers know that your app is live. Provide incentives for downloading the app and you’ll be sure to see app downloads soar.

Step 5) Utilize video in your promotions

Nothing sells better than a quick video showcasing how great your new app looks and how easy it is to use. Video marketing has proven to be effective in terms of increasing traffic and conversions. In fact, landing pages featuring video content has been shown to increase conversions by 80%.

Step 6) Ask for app reviews

A 5-star review will get you more downloads every time. Incentivize customers to give your app reviews on the Apple app store and you’ll drive additional downloads from customers who are considering getting the app.

Rip N Dip asked for their social media followers to give their new mobile app some love and post the most creative review they could think of. The results? Hundreds of hilarious reviews and even more app downloads.

incentivize customers for app reviews

Step 7) Offer app-exclusives

Whether it’s early access to new products, sales, app-only collections, contests, or anything else, app-exclusive promotions are a great way to get more people to download your Shopify store app.

offer app-exclusive promotions

Step 8) Tell everyone you know

Again, this may sound silly but TELL PEOPLE. Your mom. Your dentist. Your best friend. The more people know about your app and have a good experience with it, the more they’ll tell others and the awareness will grow like wildfire.

Step 9) Optimize your Apple store app page

Just as you would optimize any page on your website for SEO, you can optimize your app page for visibility in Apple Store search. Leverage your keyword research to use targeted keywords throughout your app titles and descriptions, choose the most appropriate categories, use clear, engaging screenshots. The more search channels customers can use to find you, the better.

Step 10) Advertise your app via paid search campaigns

To get the word out about your new Shopify store app, you may need some good, old-fashioned advertising. Although, there’s nothing old-fashioned about running pay-per-click (PPC) campaigns today! Be choosy about which keywords you target, create a compelling landing page where you’ll send your visitors and set your budget accordingly. You can make adjustments as you go to focus your spend as tightly as possible to get the most cost-effective results.

To learn more about the benefits of a mobile app and what Tapcart can do for your brand, get in touch with us to speak with a mobile expert.


Your brand’s mobile growth starts today.