About the Brand
LSKD is an Australian functional sportswear brand that prides itself in producing high-quality clothing with a street aesthetic. Founded in 2007, they’ve always been inspired by the "restless few who influence style, shape the future and chase the vibe.” For them, community is everything, and they were in serious need of an outlet where they could reach their shoppers directly and on-demand—without paying a third party for access to their attention. Enter Tapcart.
Why LSKD launched an app with Tapcart
Like so many D2C brands, Facebook ads and email were LSKD’s biggest re-engagement and acquisition channels. In the words of their Ecommerce Manager, James Reu, paying Facebook to run ads in order to access their audience was “the driving force for the business.” Still, he knew that having a mobile app would be a lucrative and forward-thinking investment that would secure long-lasting relationships with their customers. Retention—and being at the top of their customer's minds—was at the crux of their decision to get an app.
On launching and managing their mobile app
Initially, the team was skeptical about the logistics of running a mobile app, but they quickly realized how intuitive the platform was—from creating the app, to launching and managing it. James even noted that updating content on the app is even easier than on the website.
How they created an immediate spike in gross revenue in just two months
When LSKD launched their mobile app in April 2021, they devised an adoption marketing strategy to incentivize their customers to download their app, running multiple promotions like exclusive app products and limited-time offers. This gave them the ability to not only entice downloads but also grow their push notification opt-in rates.
LSKD was eager to leverage their access to free, unlimited push notifications with an entirely new channel complete with thousands of push subscribers.
In fact, LSKD's total GMV increased by 32.5% in the app's first month and increased by another 45.3% in the second month. Despite having sold their products online for over 10 years, 35% of LSKD's total revenue was attributed to their app in just three months.
Why LSKD's app has a higher conversion rate than their website
The team was blown away by their app's quick revenue results, but the reasons for the channel's success were obvious to their team: the mobile app conversion rate was much higher than the website’s because push notifications from the app were clearly driving traffic and the app was a significantly better shopping experience.
Their community clearly agreed. Having a premium channel served as a retention tool and gave LSKD a channel where they can give their top shoppers a premium way to explore and engage with their store.
LSKD's advice to Shopify merchants looking to create an app
Like many merchants, LSKD wasn't immediately convinced they should explore having a mobile app. Admittedly, James credited their early hesitancy to "simply not understanding the level of impact an app could have for our business."
Take it from him: