Consumer Electronics

Rentoza Revolutionizes Tech Access — and Increases GMV by 600% with Mobile App

315%

higher CVR in-app vs. website

600%

higher GMV per session in-app vs. website

15%

higher AOV in-app vs. website

Featured image of the case study
ABOUT THE BRAND

Rentoza redefines tech access for all

What if staying up-to-date with the latest tech was as easy as signing up for a subscription?

It is for Rentoza customers.

Built on a vision to make the latest technology accessible, Rentoza is South Africa’s first and leading provider of flexible product subscriptions. Rentoza provides access to the newest technology as a physical product subscription service, from smartphones to fridges, gaming consoles to baby gear. 

Rentoza offers a smarter way to stay current — no strings attached. They champion access for all, using behavior-based models (not credit) to provide their customers with the latest consumer technology.

We caught up with Ashley Kalinda, Rentoza’s Product Manager, to dive into their business model and how they use their innovative app, built with Tapcart, to deliver the ultimate customer experience. 

THE CHALLENGE

Crafting a custom app experience without the heavy dev load

For Rentoza, the goal isn’t just to simplify access to the latest technology but to ensure that access is seamless and hassle-free for every customer. To make that possible, they carefully manage the entire customer experience, from sign-up to device collection. 

Ashley knows it’s important for technology companies to be innovative, agile, and productive. For Rentoza, a mobile app was a vital part of that plan.

While the team had some unique needs for the app — including user verification through camera access and subscription management — they were also looking for a seamless solution to manage and maintain. They didn’t want to rely on an entire development team to push out new products and messaging.

With access at the heart of their business, a mobile app was a no-brainer for the Rentoza team.

THE SOLUTION

Streamlining the user experience with Custom Blocks

The Rentoza team had to decide whether to create a custom mobile app or use a platform like Tapcart. Knowing they had unique customization needs, they chose Tapcart because it allows them to launch and maintain an app without the heavy lifting. 

“It’s much easier to use Tapcart than having to spec something out and have a whole engineering team that maintains the app every month and daily,” said Ashley.

Rather than investing time and money into building an entirely custom app, Rentoza used Tapcart’s Custom Blocks to enhance customer interactions. It’s enabled them to craft a premium user experience that aligns with their brand identity.

More importantly, Custom Blocks have allowed them to enhance the customer journey significantly. This includes a few educational “How it works”  in-app pages to walk customers through the benefits of renting tech devices (over owning them) and a personalized subscription management page. Users can reach out to request upgrades, swap out their credit cards, or make changes to their subscriptions. Customers say the app experience is easier and more convenient than the website.

Ashley also spearheaded the creation of a new product bundling Custom Block to suggest more products to potential subscribers. While she just rolled out the new feature, Ashley looks forward to seeing an increase in average order value (AOV).

Driving customers to the app has been a top business priority for Ashley and the Rentoza team. They’ve created app-exclusive campaigns, including their Leap Year campaign, which they launched in just two hours.

And the results of that two-hour investment? A 32.59% uptick in sign-ups and a 38.34% conversion rate.

"Tapcart makes it so easy for us to launch campaigns and push products without having the time restraints of engineers and coding. That’s actually my favorite thing about Tapcart.”
Ashley Kalinda, Product Manager at Rentoza

The Rentoza team also recently launched a sales campaign celebrating 500K app downloads. They feature their app on the home page and offer an app-exclusive sale.

Given Rentoza’s specific requirements for their mobile app, which include identity verification, camera access, and comprehensive subscription services, the ongoing support and open communication provided through Tapcart’s account management have been invaluable. This partnership ensures that the app meets and exceeds the sophisticated needs of Rentoza’s operations, motivating them to continue leveraging Tapcart’s innovative platform.

THE STRATEGY

Rentoza's app engages users to spend 6x more per session

Rentoza’s mobile app rollout supercharged its performance across the board. 

1. Driving a GMV surge

The most significant jump across key performance indicators was Rentoza’s gross merchandise value (GMV) per session, which was 600% higher in the app than on the website. This significant boost showed the Rentoza team the deep level of engagement app users had within the app, encouraging them to spend more on each visit. 

The reason for the GMV spike? Two-fold. The education portion of the mobile app likely helped propel users through the customer journey, convincing them of the benefits of renting over owning new technology. The user experience also made it easier to upgrade subscriptions in the app. This also shows in the increased mobile app AOV of $828 — 15% higher than the web.

2. A dramatic conversion rate increase

The mobile app's conversion rate (CVR) also saw a massive uplift, jumping by 315% compared to the website. This spike is a testament to the app’s streamlined user interface and the ease users can navigate and complete their subscriptions. 

The app's design removes barriers that typically slow down website conversions, like cumbersome navigation and slower load times, making it quicker and simpler for customers to say yes to a subscription.

3. Enhancing customer engagement with push notifications

But what specifically keeps users engaged and returning to the app? Rentoza’s strategic deployment of push notifications. The team uses notifications to engage returning customers and boost retention rates. 

In a market where many brands still rely on traditional SMS and email blasts, Rentoza’s focus on push notifications offers a more direct and engaging way to maintain customer relationships. While social media drives acquisition by attracting new users, the app—and its integrated push notifications—keep them coming back.

"We’ve seen an increase in our average order value, and it’s highly driven by the amount of notifications we push out in a month. If we’re not very active, we see a drop in our average order value and our conversion rates.”
Ashley Kalinda, Product Manager at Rentoza

Messages have included timely cart abandonment reminders, which effectively increase conversion rates. Additionally, Rentoza uses push notifications to reach out to customers during holidays, offering more than just transactional value—they provide meaningful content that resonates with their audience.

4. Boosting marketing efficiency through app insights

As an additional benefit, the insights from app user behavior have significantly refined Rentoza’s marketing strategies, resulting in a jump from 300K to 500K app downloads in just three months. 

This sharp increase, combined with more targeted marketing efforts, means Rentoza is reaching more potential customers and doing so more effectively, enhancing their overall marketing spend efficiency. By understanding who their customers are and how they interact with the app, Rentoza can deliver highly targeted ads that are more likely to convert.

"The app gives us the ability to change things, be more innovative, and be ahead of the trends. Because one thing about us at Rentoza is that we want to be the first to do everything, and the app allows us to [innovate] more efficiently.”
Ashley Kalinda, Product Manager at Rentoza

THE FUTURE

What’s next for Rentoza and Tapcart?

Now, Rentoza is focusing on enhancing its partnership with Tapcart to consolidate the user journey into one seamless app experience. Currently, Rentoza's intense verification process, which includes ID checks, proof of address, and a 3-month bank statement submission, takes place in a separate app. 

Recognizing the need to streamline their services and improve user engagement, Rentoza is actively working with the Tapcart development team to integrate this verification process, and they’re confident that it will streamline the user journey, reduce drop-offs, and significantly boost user retention by consolidating all interactions into a single platform.

By bringing all these elements into one powerful app, Rentoza is set to offer a more integrated and cohesive customer experience, reinforcing its commitment to accessibility and innovation in the tech subscription market.

Your brand’s mobile growth starts today.

Featured image of the case study

Rentoza Revolutionizes Tech Access — and Increases GMV by 600% with Mobile App

315%

higher CVR in-app vs. website

600%

higher GMV per session in-app vs. website

15%

higher AOV in-app vs. website

ABOUT THE BRAND

Rentoza redefines tech access for all

What if staying up-to-date with the latest tech was as easy as signing up for a subscription?

It is for Rentoza customers.

Built on a vision to make the latest technology accessible, Rentoza is South Africa’s first and leading provider of flexible product subscriptions. Rentoza provides access to the newest technology as a physical product subscription service, from smartphones to fridges, gaming consoles to baby gear. 

Rentoza offers a smarter way to stay current — no strings attached. They champion access for all, using behavior-based models (not credit) to provide their customers with the latest consumer technology.

We caught up with Ashley Kalinda, Rentoza’s Product Manager, to dive into their business model and how they use their innovative app, built with Tapcart, to deliver the ultimate customer experience. 

THE CHALLENGE

Crafting a custom app experience without the heavy dev load

For Rentoza, the goal isn’t just to simplify access to the latest technology but to ensure that access is seamless and hassle-free for every customer. To make that possible, they carefully manage the entire customer experience, from sign-up to device collection. 

Ashley knows it’s important for technology companies to be innovative, agile, and productive. For Rentoza, a mobile app was a vital part of that plan.

While the team had some unique needs for the app — including user verification through camera access and subscription management — they were also looking for a seamless solution to manage and maintain. They didn’t want to rely on an entire development team to push out new products and messaging.

With access at the heart of their business, a mobile app was a no-brainer for the Rentoza team.

THE SOLUTION

Streamlining the user experience with Custom Blocks

The Rentoza team had to decide whether to create a custom mobile app or use a platform like Tapcart. Knowing they had unique customization needs, they chose Tapcart because it allows them to launch and maintain an app without the heavy lifting. 

“It’s much easier to use Tapcart than having to spec something out and have a whole engineering team that maintains the app every month and daily,” said Ashley.

Rather than investing time and money into building an entirely custom app, Rentoza used Tapcart’s Custom Blocks to enhance customer interactions. It’s enabled them to craft a premium user experience that aligns with their brand identity.

More importantly, Custom Blocks have allowed them to enhance the customer journey significantly. This includes a few educational “How it works”  in-app pages to walk customers through the benefits of renting tech devices (over owning them) and a personalized subscription management page. Users can reach out to request upgrades, swap out their credit cards, or make changes to their subscriptions. Customers say the app experience is easier and more convenient than the website.

Ashley also spearheaded the creation of a new product bundling Custom Block to suggest more products to potential subscribers. While she just rolled out the new feature, Ashley looks forward to seeing an increase in average order value (AOV).

Driving customers to the app has been a top business priority for Ashley and the Rentoza team. They’ve created app-exclusive campaigns, including their Leap Year campaign, which they launched in just two hours.

And the results of that two-hour investment? A 32.59% uptick in sign-ups and a 38.34% conversion rate.

"Tapcart makes it so easy for us to launch campaigns and push products without having the time restraints of engineers and coding. That’s actually my favorite thing about Tapcart.”
Ashley Kalinda, Product Manager at Rentoza

The Rentoza team also recently launched a sales campaign celebrating 500K app downloads. They feature their app on the home page and offer an app-exclusive sale.

Given Rentoza’s specific requirements for their mobile app, which include identity verification, camera access, and comprehensive subscription services, the ongoing support and open communication provided through Tapcart’s account management have been invaluable. This partnership ensures that the app meets and exceeds the sophisticated needs of Rentoza’s operations, motivating them to continue leveraging Tapcart’s innovative platform.

THE STRATEGY

Rentoza's app engages users to spend 6x more per session

Rentoza’s mobile app rollout supercharged its performance across the board. 

1. Driving a GMV surge

The most significant jump across key performance indicators was Rentoza’s gross merchandise value (GMV) per session, which was 600% higher in the app than on the website. This significant boost showed the Rentoza team the deep level of engagement app users had within the app, encouraging them to spend more on each visit. 

The reason for the GMV spike? Two-fold. The education portion of the mobile app likely helped propel users through the customer journey, convincing them of the benefits of renting over owning new technology. The user experience also made it easier to upgrade subscriptions in the app. This also shows in the increased mobile app AOV of $828 — 15% higher than the web.

2. A dramatic conversion rate increase

The mobile app's conversion rate (CVR) also saw a massive uplift, jumping by 315% compared to the website. This spike is a testament to the app’s streamlined user interface and the ease users can navigate and complete their subscriptions. 

The app's design removes barriers that typically slow down website conversions, like cumbersome navigation and slower load times, making it quicker and simpler for customers to say yes to a subscription.

3. Enhancing customer engagement with push notifications

But what specifically keeps users engaged and returning to the app? Rentoza’s strategic deployment of push notifications. The team uses notifications to engage returning customers and boost retention rates. 

In a market where many brands still rely on traditional SMS and email blasts, Rentoza’s focus on push notifications offers a more direct and engaging way to maintain customer relationships. While social media drives acquisition by attracting new users, the app—and its integrated push notifications—keep them coming back.

"We’ve seen an increase in our average order value, and it’s highly driven by the amount of notifications we push out in a month. If we’re not very active, we see a drop in our average order value and our conversion rates.”
Ashley Kalinda, Product Manager at Rentoza

Messages have included timely cart abandonment reminders, which effectively increase conversion rates. Additionally, Rentoza uses push notifications to reach out to customers during holidays, offering more than just transactional value—they provide meaningful content that resonates with their audience.

4. Boosting marketing efficiency through app insights

As an additional benefit, the insights from app user behavior have significantly refined Rentoza’s marketing strategies, resulting in a jump from 300K to 500K app downloads in just three months. 

This sharp increase, combined with more targeted marketing efforts, means Rentoza is reaching more potential customers and doing so more effectively, enhancing their overall marketing spend efficiency. By understanding who their customers are and how they interact with the app, Rentoza can deliver highly targeted ads that are more likely to convert.

"The app gives us the ability to change things, be more innovative, and be ahead of the trends. Because one thing about us at Rentoza is that we want to be the first to do everything, and the app allows us to [innovate] more efficiently.”
Ashley Kalinda, Product Manager at Rentoza

THE FUTURE

What’s next for Rentoza and Tapcart?

Now, Rentoza is focusing on enhancing its partnership with Tapcart to consolidate the user journey into one seamless app experience. Currently, Rentoza's intense verification process, which includes ID checks, proof of address, and a 3-month bank statement submission, takes place in a separate app. 

Recognizing the need to streamline their services and improve user engagement, Rentoza is actively working with the Tapcart development team to integrate this verification process, and they’re confident that it will streamline the user journey, reduce drop-offs, and significantly boost user retention by consolidating all interactions into a single platform.

By bringing all these elements into one powerful app, Rentoza is set to offer a more integrated and cohesive customer experience, reinforcing its commitment to accessibility and innovation in the tech subscription market.

Lets chat