👉  
2023 BFCM Consumer Shopping Trends Report
👉  
2023 BFCM Consumer Shopping Trends Report
👉  
2023 BFCM Consumer Shopping Trends Report
👉  
2023 BFCM Consumer Shopping Trends Report
👉  
2023 BFCM Consumer Shopping Trends Report
👉  
2023 BFCM Consumer Shopping Trends Report
👉  
2023 BFCM Consumer Shopping Trends Report
👉  
2023 BFCM Consumer Shopping Trends Report
👉  
2023 BFCM Consumer Shopping Trends Report
👉  
2023 BFCM Consumer Shopping Trends Report
👉  
2023 BFCM Consumer Shopping Trends Report
👉  
2023 BFCM Consumer Shopping Trends Report
👉  
2023 BFCM Consumer Shopping Trends Report
👉  
2023 BFCM Consumer Shopping Trends Report
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  • Why Tapcart
    Case Studies
    See how Shopify's fastest-growing brands boosted their bottom line with Tapcart.
    By Industry
    Fashion & Apparel
    Beauty & Cosmetics
    Food & Beverage
    Health & Wellness
    Featured case study
    How Glamnetic ‍drives LTV through the magic of push notifications
    Read more
  • Product
    Features
    From push notifications to proprietary analytics, see all that Tapcart has to offer.
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    Bring your own code, themes, and integrations to build on top of the Tapcart platform.

    Custom Blocks

    Customize your mobile app design with modular features using HTML, CSS, and JavaScript.

    App Studio

    Our drag-and-drop editor allows you to easily create and manage a mobile app for your Shopify store.

    Push Notifications

    Send unlimited push notifications to engage your most loyal customers and drive immediate revenue.

    Capture Kit

    Drive more app installs with a custom branded QR code widget for your Shopify website.

    See all features
    Integrations
    Fuse your favorite Shopify apps and automations without retooling your stack.
    How Tapcart works
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    Retention Marketing Channels: It's more than just Email and SMS
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    THE 2022 BFCM PEAK SZN TREND REPORT
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Truly
Now
Truly

Truly
Like
2

design-branding

beauty-cosmetics

our-favorites

x
Now
Truly

Truly

Beauty brand, Truly, uses multi-page support to create a custom ‘Shop By’ page for their app users. Each banner uses branded imagery to highlight the individual collections, creating a seamless and engaging shopping experience.

Like
2
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Truly
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Truly

Truly
Like
1

design-branding

beauty-cosmetics

x
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Truly

Truly

Truly’s product detail page (PDP) is designed to convert. They incorporated reviews for social proof, leveraged the Custom Link Blocks to highlight important info, and included the Recently Viewed Block to create a user specific experience.

Like
1
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florence by mills
Now
florence by mills

florence by mills
Like
3

beauty-cosmetics

design-branding

x
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florence by mills

florence by mills

Using the custom banner blocks, florence by mills highlights their brands values and uses on brand imagery to highlight their best sellers collection.

Like
3
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LSKD
Now
LSKD

LSKD
Like
3

our-favorites

sales-promotions

x
Now
LSKD

LSKD

To build hype around their Black Friday sale, LSKD closed both their website and app days leading up to their biggest sale of the year. Adding a Countdown Timer, listing details about the sale and adding a CTA to ‘Sign Up Now’ to be notified when the sale started.

Like
3
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ASRV
Now
ASRV

ASRV
Like

x
Now
ASRV

ASRV

Gearing up for BFCM is all about building up the hype. The ASRV app used into the 'Countdown Timer Block' to nudge their dedicated app community about the upcoming promotion. This strategy created anticipation for customers to keep an eager eye on the app while awaiting the sale's kickoff.

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Verge Girl: Refundid
Now
Verge Girl: Refundid

Verge Girl: Refundid
Like

x
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Verge Girl: Refundid

Verge Girl: Refundid

Women’s fashion brand, VRG GRL, uses a Custom Code Block to add a section on the PDP about instant returns with Refundid. This type of education about returns can increase trust and encourage shoppers to confidently make the purchase.

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I Love Ugly
Now
I Love Ugly

I Love Ugly
Like

x
Now
I Love Ugly

I Love Ugly

Australian fashion brand, I Love Ugly, hit pause on their entire website to dial up the anticipation for their BFCM sale. They added a Countdown Timer, spilled the beans on the sale details, and dangled a CTA, enticing their loyal customers to snag early-bird notifications for when the sale begins. Talk about building hype!

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BrüMate
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BrüMate

BrüMate
Like

x
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BrüMate

BrüMate

Millions of shoppers are overwhelmed with 'choice overload' so creating gift guides can help shoppers with purchase decisions. Drink-wear brand, BrüMate aced this BFCM strategy with their in-app multi-page gift guide. This guide is perfectly tailored for those who are using BFCM to shop for others.

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VRG GRL
Now
VRG GRL

VRG GRL
Like

our-favorites

x
Now
VRG GRL

VRG GRL

VRG GRL spices up the pre-checkout experience with an eye-catching Cart Banner. In it, they advertise one last promotion push to encourage shoppers to take action and tap checkout. This is a smart strategy to boost conversion at the latter stages of the customer journey.

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VRG GRL
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VRG GRL

VRG GRL
Like
4

fashion-accessories

sales-promotions

our-favorites

x
Now
VRG GRL

VRG GRL

VRG GRL drove serious traffic to the app with this super strategic app exclusive campaign. Over the course of 12 days, they updated their Custom Banner Block to reveal the new promotion each day. This incentivized users to keep their push notifications on to be notified when the daily flash sale was live. Genius. 

‍

Like
4
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Frankies Bikinis
Now
Frankies Bikinis

Frankies Bikinis
Like
2

fashion-accessories

our-favorites

x
Now
Frankies Bikinis

Frankies Bikinis

LA based brand, Frankies Bikinis, has created a page dedicated to promoting their #FrankiesGirl community. Through this, the brand encourages it’s community to tag #FrankiesGirl for chance to be featured on their IG. This not only generates more user generated content for the brand but also fosters stronger relationships with customers who promote their Frankies Bikini in their IG posts.

Like
2
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INH Hair
Now
INH Hair

INH Hair
Like
5

design-branding

beauty-cosmetics

announcements-launches

sales-promotions

x
Now
INH Hair

INH Hair

INH Hair effectively promotes a sale in this example. On the app’s home page, they fit lots of info to drive awareness, increase purchases, and encourage repeat business. First, they used a scrolling GIF to highlight the flash sale promo code. Second, they added a Custom Banner Block to share their influencer marketing content. Finally, they included a Countdown Timer.

Like
5
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LSKD
Now
LSKD

LSKD
Like
7

content-focus

design-branding

our-favorites

x
Now
LSKD

LSKD

Sport and streetwear brand, LSKD, leverages multipage to create a content focused app. To boost app session length and engagement, they leverage custom blocks to promote their latest video and blog content.

Like
7
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Aviator Nation
Now
Aviator Nation

Aviator Nation
Like
6

fashion-accessories

design-branding

our-favorites

x
Now
Aviator Nation

Aviator Nation

Aviator Nation conveys the Southern California lifestyle within their apps branding. By using a lifestyle image within their custom banner, they are promoting shoppers to envision themselves in the highlighted collection.

Like
6
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MUD\WTR
Now
MUD\WTR

MUD\WTR
Like
2

food-beverage

content-focus

design-branding

our-favorites

x
Now
MUD\WTR

MUD\WTR

LA based company, MUD\WTR, brings recipes straight to their app users’. With the use of multipage and custom blocks, they highlight their latest recipes with a CTA ‘try it out’. Being a consumer goods brand, this is a great strategy to boost app session length and ultimately conversions!

Like
2
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MUD\WTR
Now
MUD\WTR

MUD\WTR
Like
1

content-focus

design-branding

health-wellness

food-beverage

x
Now
MUD\WTR

MUD\WTR

LA based brand, MUD\WTR, believes healthy minds start with healthy habits. To empower their app community to live their best lives, they created a ‘learn’ page. This dedicated section is packed with valuable insights and resources on their products, as well as tips and tricks for achieving optimal physical and mental wellness!

Like
1
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FAYT
Now
FAYT

FAYT
Like
11

app-exclusive

fashion-accessories

design-branding

our-favorites

x
Now
FAYT

FAYT

Womens' fashion brand, FAYT drove traffic to their app by offering an exclusive in-app sale. Using a custom banner block to highlight their unique flash sale design. They increased their app session length by encouraging users to find the correct code and testing it at checkout to see if they won!

‍

Like
11
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12th Tribe
Now
12th Tribe

12th Tribe
Like
5

fashion-accessories

design-branding

x
Now
12th Tribe

12th Tribe

Using a simple, lifestyle image within their custom banner, 12th Tribe creates a holistic brand experience. Then by adding a clear CTA, it shows the user this is a clickable link and helps them navigate the app intuitively while directing traffic to the highlighted collection.

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5
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Princess Polly
Now
Princess Polly

Princess Polly
Like
3

design-branding

fashion-accessories

x
Now
Princess Polly

Princess Polly

Princess Polly created a fully branded collection menu by customizing each category with a unique banner that conveys their brand.

Like
3
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INH
Now
INH

INH
Like
3

app-exclusive

beauty-cosmetics

announcements-launches

x
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INH

INH

Beauty brand, INH celebrated their 4 year anniversary with an app exclusive, birthday scavenger hunt! With custom image blocks, they promoted app users to find the hidden gift card codes throughout the app. Ultimately leading to a boost in app session length and conversion.

Like
3
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Truff
Now
Truff

Truff
Like
5

food-beverage

design-branding

our-favorites

x
Now
Truff

Truff

Hot sauce leader, Truff, leverages the custom video banners to highlight their product in use and their latest reviews for social proof! Creating a unique and dynamic app experience, while navigating users to the highlighted collection by adding a clear CTA to ‘Buy Now’!

Like
5
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The Jungalow
Now
The Jungalow

The Jungalow
Like
3

home-electronics

design-branding

x
Now
The Jungalow

The Jungalow

The Jungalows’ launch screen is a great example of incorporating their brands sustainability efforts into their design. Communicating that with every product purchased, they plant two trees. Notice, their text is centered, to prevent their message from being cut off on smaller iPhone screens.

Like
3
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Patta
Now
Patta

Patta
Like
2

fashion-accessories

design-branding

x
Now
Patta

Patta

Patta created a fully branded collection menu by customizing each banner with a product image and the collection title to create a seamless navigation.

Like
2
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The Messi Store
Now
The Messi Store

The Messi Store
Like

announcements-launches

fashion-accessories

x
Now
The Messi Store

The Messi Store

To promote their latest app giveaway, the Messi store created a dedicated page to promote it. Leveraging custom banner blocks, you can easily see what the giveaway is and how to enter!

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onia
Now
onia

onia
Like
1

fashion-accessories

design-branding

x
Now
onia

onia

Onia’s app design is clean and in line with their brand. They leverage a collection slider block, to create a seamless navigation while driving traffic to their highlighted collections. Incorporating lifestyle imagery throughout to draw users in and boost app session length. Which ultimately leads to a boost in AOV and conversions!

Like
1
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HAVEN
Now
HAVEN

HAVEN
Like
2

fashion-accessories

design-branding

our-favorites

x
Now
HAVEN

HAVEN

Mens fashion brand, HAVEN, leverages the custom banner block to highlight a dynamic preview of their latest collection release. A simple design that creates a unique and engaging experience in the app.

Like
2
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Chubbies Shorts
Now
Chubbies Shorts

Chubbies Shorts
Like
2

fashion-accessories

announcements-launches

design-branding

x
Now
Chubbies Shorts

Chubbies Shorts

Chubbies adds lifestyle imagery to their app with custom image blocks. This not only creates a branded experience but helps the customers envision themselves wearing the product! Then within the banner you can clearly see descriptive text to promote the collection and a CTA showing the image is clickable.

Like
2
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Art of Tea
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Art of Tea

Art of Tea
Like
1

design-branding

food-beverage

our-favorites

x
Now
Art of Tea

Art of Tea

Art of Tea created a dedicated page to highlight all of their teas’ steep times. This page shows a unique and fun way to leverage multipage, while replicating the web experience in their app.

Like
1
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Pier 1 Imports
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Pier 1 Imports

Pier 1 Imports
Like
5

design-branding

home-electronics

x
Now
Pier 1 Imports

Pier 1 Imports

Pier 1 Imports created a fully branded collection menu by customizing each category with a unique banner, showing an image that is related to the category along with the corresponding title. Ultimately creating an engaging and seamless navigation for app users!

Like
5
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Stone Glacier
Now
Stone Glacier

Stone Glacier
Like
4

announcements-launches

design-branding

x
Now
Stone Glacier

Stone Glacier

Stone Glacier uses the custom banner block to highlight a new product drop. Within the banner, you have a preview of the product, a few key details and a clear CTA to shop the product!

Like
4
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Viva La Bonita
Now
Viva La Bonita

Viva La Bonita
Like
4

announcements-launches

fashion-accessories

design-branding

x
Now
Viva La Bonita

Viva La Bonita

Viva La Bonita uses multipage to build hype for their upcoming drops. Here we can see the use of their custom banner image to let us know when their mystery boxes will be released.

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4
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JLUX Label
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JLUX Label

JLUX Label
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fashion-accessories

design-branding

our-favorites

x
Now
JLUX Label

JLUX Label

JLUX Label continues to create a dynamic app experience by using the video banner blocks within their app design. You’ll see they have created a lifestyle video highlighting their ‘Cutout Collection’ while the video underneath shows new styles from the collection.

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StudioCult
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StudioCult

StudioCult
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our-favorites

fashion-accessories

x
Now
StudioCult

StudioCult

New York based jewelry and accessories brand, StudioCult, has created a holistic brand experience within their app. Through their design, they convey their brands ethos of designing outside of the jewelry box. By incorporating uniquely designed GIFs throughout the app’s homepage to show off their products in a playful and dynamic way.

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The Hundreds
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The Hundreds

The Hundreds
Like
1

fashion-accessories

content-focus

our-favorites

x
Now
The Hundreds

The Hundreds

Mens streetwear brand, The Hundreds, has created a content focused experience within their app. By leveraging multipage, there are multiple sections to seamlessly access content. Checking out their ‘Bobby’ page, we can see their fully branded experience with the use of custom banner images.

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1
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BWH Plant Co.
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BWH Plant Co.

BWH Plant Co.
Like

content-focus

design-branding

home-electronics

x
Now
BWH Plant Co.

BWH Plant Co.

BWH Plant Co. leverages multipage to highlight ‘What’s Growing’! With the use of the custom video block, they show a behind the scenes look into their greenhouse, provide a CTA to be notified when an item is back in stock and highlight a ‘Preview What’s Growing’ collection. All in all, a great way to give your app community an inside look into your brand.

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True Classic
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True Classic

True Classic
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design-branding

sales-promotions

fashion-accessories

x
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True Classic

True Classic

True Classic keeps their app design clean, simple, and on-brand. They created a super straightforward Custom Banner to promote their gifting sale and added a CTA to ‘Shop Now’.

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Beachwaver Co.
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Beachwaver Co.

Beachwaver Co.
Like
3

beauty-cosmetics

content-focus

x
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Beachwaver Co.

Beachwaver Co.

To highlight their sought after curls and how to get them, BeachWaver has a dedicated page to highlight their ‘Get the Look’ content and collections. With the use of custom banner and collection blocks, the end user can seamlessly learn BeachWavers tips. While being able to purchase the recommended products, on the same page. Ultimately creating a seamless experience!

Like
3
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Dim Mak
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Dim Mak

Dim Mak
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content-focus

announcements-launches

x
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Dim Mak

Dim Mak

Creating a content focused app, Dim Mak, has created a dedicated page for all of Steve Aokis latest video content! Linking out to external content, they include a play button overlay in the banner image to show it’s clickable.

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Your Super
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Your Super

Your Super
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health-wellness

food-beverage

our-favorites

x
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Your Super

Your Super

Health and Wellness brand, Your Super, promotes the versatility of their products. Specifically highlighting, the Radiant You Bundle, as a way nourish the skin from the inside out! By incorporating a clear CTA to encourage users to ‘Get Your Bundle Now’ creates a seamless experience to shop the collection.

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I Love Ugly
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I Love Ugly

I Love Ugly
Like
1

fashion-accessories

sales-promotions

x
Now
I Love Ugly

I Love Ugly

To build hype around their Black Friday sale, I Love Ugly shut their app down days leading up to the sale. They added a Countdown Timer to build the anticipation and awareness. They also included details about the sale like how November is the time of year they like to give back to their community, a recommendation to set an alarm to get first access, and more info on the daily deals + gifts with purchase.

Like
1
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Wildflower Cases
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Wildflower Cases

Wildflower Cases
Like
1

home-electronics

design-branding

x
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Wildflower Cases

Wildflower Cases

Highlighting their latest collabs, wildflower has a dedicated page for this. Making it easy for the end user to find their favorite influencer or celebrities collab with the brand!

Like
1
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Prima
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Prima

Prima
Like
5

beauty-cosmetics

health-wellness

design-branding

our-favorites

x
Now
Prima

Prima

Clean beauty brand, Prima, leverages multipage to highlight their loyalty program! With the use of custom blocks, they outline rewards you can access, how to redeem and highlight how to earn more points! We love the design and how it conveys Prima's branding!

Like
5
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Tuft the World
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Tuft the World

Tuft the World
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home-electronics

design-branding

our-favorites

x
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Tuft the World

Tuft the World

Tuft the World leverages multipage to highlight their loyalty program! With the use of custom blocks, they outline what their rewards program is, how to earn more points and highlight how to redeem hem! We love the design and how it conveys Tuft’s branding!

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G.O.A.T Fuel
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G.O.A.T Fuel

G.O.A.T Fuel
Like
2

food-beverage

design-branding

x
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G.O.A.T Fuel

G.O.A.T Fuel

Lifestyle and health focused brand, G.O.A.T Fuel, leveraged multipage to create a dedicated subscriber page. Using custom blocks, they’ve created on brand designs to communicate their FAQs. Creating a seamless experience for their app users and removing any barriers for a potential sale.

Like
2
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ASRV
Now
ASRV

ASRV
Like
2

design-branding

fashion-accessories

x
Now
ASRV

ASRV

Mens’ sportswear brand, ASRV, leverages the custom banner block to promote their restocked products. A simple design that’s on brand and highlights when customer favorites are available again!

Like
2
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12th Tribe
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12th Tribe

12th Tribe
Like
1

app-exclusive

fashion-accessories

sales-promotions

x
Now
12th Tribe

12th Tribe

Flash sales are a great way to drive engagement, boost revenue this holiday season, and retention down the line. The key to a successful flash sale is using the Countdown Timer block. This builds awareness and incentivized app users to have their push notifications on so they can be the first to know when the flash deals go live. The 12th Tribe app did exactly this for their ‘5 Days of Deals’ promotion.

Like
1
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Truly
Now
Truly

Truly
Like

beauty-cosmetics

design-branding

our-favorites

x
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Truly

Truly

Beauty brand Truly created a Valentine's Day bundle! They designed a holiday themed Custom Banner to promote the product and highlight the limited time price for their sweet bundle. Keeping the design on them, they added the CTA, ‘Be Mine’ to direct app users to the PDP.

‍

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Obvi
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Obvi

Obvi
Like
1

food-beverage

health-wellness

our-favorites

x
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Obvi

Obvi

Obvi, brings recipes straight to their app users’. With the use of multipage and custom blocks, they highlight their latest recipes with a CTA ‘Get The Recipe’. Being a consumer goods brand, this is a great strategy to boost app session length and ultimately conversions!

Like
1
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Lone Fox
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Lone Fox

Lone Fox
Like
3

design-branding

home-electronics

our-favorites

x
Now
Lone Fox

Lone Fox

Lone Fox creatively inserts holiday cheer to their app. Designing a banner to promote seasonal collections and dynamic content is an awesome way to impress shoppers and keep them coming back to the app. Not to mention, providing a clear CTA to shop their collection for easy gifting is a surefire way to convert.

Like
3
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SERENEDE
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SERENEDE

SERENEDE
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announcements-launches

fashion-accessories

our-favorites

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SERENEDE

SERENEDE

SERENEDE uses the multipage feature to build hype for all of their upcoming drops! Featuring the new product title and image within the banner, along with a drop date, to get app users excited for their latest release!

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Beauty Creations
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Beauty Creations

Beauty Creations
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beauty-cosmetics

sales-promotions

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Beauty Creations

Beauty Creations

Beauty Creations effectively captures their app user’s attention with this home-page design. To build brand awareness and drive sales for the early access exclusive, they updated their app design with the Countdown Timer Block to create a sense of urgency and they added a Custom Image Banner Block to provide details about the promotion.

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Ruggable
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Ruggable

Ruggable
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6

announcements-launches

design-branding

home-electronics

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Ruggable

Ruggable

Ruggables' product detail page is designed to create a seamless experience for the end user. They include a walkthrough video to show how their product works, custom link blocks are leveraged to highlight information that's helpful to the end user and reviews for social proof! Ultimately a well designed PDP that can remove any barriers to purchase! 

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6
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Lone Fox
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Lone Fox

Lone Fox
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1

content-focus

home-electronics

app-exclusive

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Lone Fox

Lone Fox

Home decor brand, Lone Fox creates a content focused app by having a dedicated page to highlight exclusive app content. With each custom banner, linking out to external content, they’ve incorporated CTAs within their design to show these are clickable.

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1
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Missy Empire
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Missy Empire

Missy Empire
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fashion-accessories

design-branding

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Missy Empire

Missy Empire

UK based brand, Missy Empire, designed a seamless app navigation. By creating a ‘Shop by Trend’ page their app users are able to easily find exactly what they are looking for by current trends or upcoming occasion.

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Truff
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Truff

Truff
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2

food-beverage

content-focus

design-branding

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Truff

Truff

Truff’s product detail page (PDP) is created for conversion. They use badges to showcase this as a ‘Fan Favorite’, incorporated reviews for social proof and leveraged a Custom Link Block to highlight a popular recipe.

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2
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