Once you’ve jumped feet first into the eCommerce world and your Shopify Store is developed and launched, it's time to start attracting new customers to it. If you feel that your eCommerce store needs a boost, here are some of the most valuable strategies and actions to market your Shopify store.
Shopify is the leading platform for eCommerce brands, and currently, almost two million businesses rely on this platform. Competition in the eCommerce world is fierce, so a good strategy to make your Shopify store stand out is crucial to growing your eCommerce business.
This article shows you the keys to promoting your Shopify store. If you want to know more about how to develop a winning strategy to market your Shopify brand's mobile app, visit this article.
Make your Shopify store attractive to search engines
Taking care of Search Engine Optimization is key to attracting more traffic and appearing in the results when your potential customers search for products like the ones you sell. Improving SEO is a strategy that takes time, patience, and long-term work. To keep your Shopify store optimized, you will need to:
- Optimize your Shopify store architecture
- Perform keyword research and find the most relevant keywords for your business
- Consistently improve and refine your on-page optimization
- Create an effective link building strategy
Keeping your SEO on point requires continuous work. Luckily, Shopify has built-in marketing tools, including Search Engine Optimization, and you can also rely on other SEO tools or Shopify SEO apps to help you keep your store optimized.
Invest in digital ads to go further: PPC ads and social media ads
Investing in paid ads is a great way to promote your Shopify store, particularly when you’re just starting out or are struggling to advance your site through organic search marketing. With pay-per-click (PPC) campaigns, such as Google Ads, ads appear at the top of the search results and drive more potential customers to your site. With this type of campaign, you set a maximum bid, and pay only when your link gets clicked. Well-targeted and well-written PPC campaigns will bring immediate traffic to your Shopify store. The downside is that while you control your overall spend, you remain at the mercy of your competitors and the ads platform in what you pay for each visitor to your store.
You can also launch advertising campaigns on social media, such as Facebook, Instagram, Twitter, and TikTok, the most common social networks for paid advertising. Our recommendation is to find which one works best for your store, so you may have to perform different tests and analyze how these ads are performing.
Having successful ads is more than just paying to advertise your online store. These ads must have attractive visual content and good copywriting that entices users. Also, creativity is a key factor in order to achieve a successful advertising campaign.
Prior to launching your ads, you should consider the most appropriate keywords for your business and target your ad to those specific audiences to which you want your ads to be displayed. By doing this, you will get better results and your campaigns will be more effective.
Paid advertising campaigns inform your potential customers about your Shopify brand and retarget past site visitors, so they are an effective tactic to attract new customers or guide shoppers back.
Work with social influencers
Influencer marketing can also be an effective way to market your Shopify store, particularly for brands in the fashion, beauty, and CPG industries. This is why it has become so popular in recent years and why more and more brands are turning their attention (and their marketing budgets) to influencer marketing. In short, influencer marketing is a relationship between a brand and an influencer. If you want to get into influencer marketing, ideally, you should find influencers with a niche community related to your product or brand. Before you get started, determine what you can offer influencers in exchange for promoting your products to their audience and establish a relationship with the influencer, who will create their own content and help your brand position itself.
71% of marketers say that the quality of customers and traffic from influencer marketing is better than from other sources. But why does this happen? The core of influencer marketing is that it is direct communication. When a consumer receives a recommendation from an influencer, it is almost as if they were receiving that recommendation from a friend or family member. In a world where consumers are skeptical because there are so many brands and choices, support from someone they trust or look up to is convincing advertisement. Suggestions that come from real people tend to be more meaningful than traditional paid ads, making this a much more direct and reliable type of marketing for your Shopify store.
Build a customer referral program
A referral program involves inviting satisfied and happy customers to become brand advocates, in exchange for discounts or free products, for example. Incentivizing previous customers to recommend your products to their family and friends is a great way to reach more customers.
What makes this strategy so effective is the built-in trust consumers have with family and friends. In fact, according to the Nielsen report, 92% of consumers believe suggestions from friends and family more than advertising.
Although customer reviews are a great help to build trust in your brand, a referral program goes beyond that as it is a word-of-mouth type of marketing, where they directly share their experience at your Shopify store with their friends and family, creating new leads for your business that are also high converting.
There are some platforms and tools that can help you create this customer referral program. We recommend Talkable, a platform that integrates with Tapcart and helps you in your strategy to get brand advocates through an in-app referral program.
Reach further with Tapcart
Tapcart's main goal is to grow eCommerce businesses. Currently, hundreds of Shopify stores rely on Tapcart and benefit from an increased conversion rate, a considerable boost in sales and revenue, and a significant increase in customer retention thanks to having a mobile app.
Our professionals guide and support you through the entire process to make it as seamless as possible so that you start seeing benefits quickly and securely, but with an eye toward future success. Check out our case studies to learn about the success stories of businesses that have trusted Tapcart and that are currently benefiting from having a mobile app for their Shopify brand and a strategy that makes growth a top priority.
If you want to know more about how to market your Shopify store, reach out to us!