December 3, 2019

Six Ways to Get Five-Star Mobile App Store Reviews and Ratings

With every half-star rating increase, your mobile app conversion rates increase. Here are a few tangible tips for getting five-star reviews and ratings.

Alex Rosas

Marketing

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Point blank: ratings and reviews play a major role in the psychology behind why we make purchases. Reviews are at the forefront of every Amazon item, Yelp listing, and even Facebook business pages – mobile apps are no exception. They are one of the most crucial factors in getting a customer to download, maintain loyalty, and advocate for the app. A highly-rated (4 or 5 stars) app is integral to increasing your App Store ranking and discoverability, ultimately leading to more app installs and conversions. So how do you get them? Here are six tacts tactics to help you achieve a top-notch rating to take your app to the next level:

1) Implement a few App Store Optimization (ASO) tactics.

Good app reviews also bring your app closer to App Store Optimization (ASO), the process by which your app appears first within the app store; thus increasing awareness from prospective customers and encouraging more downloads, purchases, and reviews.

ASO can be a bit intimidating but there are several steps you can take to improve your brand’s standing. Appster encourages merchants to use keywords in the app’s title to provide additional information about their app and to appeal to target customers. Be sure to craft an accessible yet informative description of the company and include screenshots to highlight a beautifully-designed app.

Check out our ASO Guide to learn more ASO tips for every stage of your mobile journey.

2) Engage and respond with reviews.

Apple has rolled out a series of improvements to the App Store review process, including the ability for merchants to respond directly to posters and for users to sort reviews by most helpful, most favorable, most critical, and most recent. In order to ensure success, it’s important to do damage control within your comments. Both posters and viewers of reviews are at risk of purchasing less. Interfacing with customers via their reviews can greatly affect the user’s perception of the brand and prove that the company cares. After all, the number of stars your brand gets has a great impact on your store's conversion. Checkout this study by Apptentive, showcasing conversion increase predictions with each star-rating:

3) Run a contest.

Another clever way to get app reviews is to run a contest or offer a discount. Harney and Sons launched an awareness campaign on Facebook with the goal of getting reviews for their mobile app. Instead, they got hundreds of entries and meaningful insights about their product.

Their contest was simple: write an app review and include #DontWorryTeaAppy. That’s it. Six random reviewers were selected to win a $200 gift card. To spread the word, they posted on their Facebook page, ran ads on social media, and sent a message to their subscribers. Over the course of a month, they racked up over 200 app reviews across iOS and Android. What made this campaign awesome was how winners were randomly selected. Harney and Sons responded to reviews– showing they were listening to their app users and actively responding to feedback. Here are a few other notable stats from Harney & Son's successful campaign:

  • 92% Increase in sales through their mobile app.
  • 19% Increase in unique store visitors on their mobile app.
  • 18% Increase in orders in one month.

4) Request a review after a customer has made a purchase.

Put yourself in the shoes of your customers and ask yourself when would you be most likely to leave a review? One smart tactic is to request a review after the user has accomplished something within your app, such as making a purchase. Capitalize on their positive experience by prompting them to leave an app review in an email confirmation. You can start out by simply asking if they enjoy using the app. If they did, then you can ask for the review. If they didn’t, this is the perfect opportunity to ask for more feedback. A strategic and smooth user experience like this will not only increase the number of app reviews but also the quality.

5) Make leaving a review easy and accessible for your shoppers.

Leaving a review should be easy. When asking for a review on social media or in an email, make sure to use links that direct users to the app store. Prompting a review when someone is using the app is also a convenient user experience for the user. Finally, you should make yourself available in your app description by including your contact information or social media accounts so a user can send you feedback directly.

6) Say thanks to folks who leave a review.

Make a big deal out of reviews you receive and make it personal. Thank your customers semi-anonymously. Example: Post a social media post with a short note such as “We’d like to thank Lindsey A. for her awesome feedback.”

To learn more about the benefits of a mobile app and what Tapcart can do for your brand, get in touch with us to speak with a mobile expert.

Your brand’s mobile growth starts today.