February 15, 2022

About the Tapcart Rebrand: Pushing Our Brand to the Next Level

Guess what inspired us? (Spoiler alert: you.)

Gabby Wooden

Senior Content Marketing Manager

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If you are reading this, you may have noticed the new digs. The cat’s out the bag: we rebranded. The reason? We want to represent ourselves as we see ourselves: unequivocal leaders in mobile commerce, the go-to source for creating deeper connections with your customers, and the unswerving platform when retaining shoppers for *lyfe*. 

We took our time getting it right (and that Series B funding didn’t hurt either), but we finally got to a place where we could absolutely see ourselves in our branding, voice, and message to the mobileverse. Launching our rebrand has kinda been like waking up and looking in the mirror and saying “there you are” after finally growing out that wonk haircut that was a good idea at the time.

We kid. We have a big soft spot for our previous branding. It saw us through two funding rounds, helped us secure thousands of Shopify’s top-growing brands, and was an honest, inspiring representation of who we were when we just got started: bold, bright, buzzworthy, and chomping at the bit. Without it, we would not be where we are today.

Now we’re a little older, a little wiser, and we’ve put incredible energy towards building a wildly talented, world-class team dedicated to bringing you products and an experience that will launch your mobile revenue into uncharted territory. Everything that we preach: leveraging a mobile app to amplify brand hype, using its features to genuinely engage your audience, reaching your people in the way they want to be reached, and building a space where your brand can be itself without relying on dominating tech conglomerates — these are the values that we champion in our rebrand. 

At the end of the day, we see ourselves in the same light as the merchants whose mobile apps we power: brand builders and visionaries, deeply plugged in and in constant evolution.

Mobile means to move and go freely, and that’s exactly what we will continue to do. We’ll continue to innovate without limits. To push forward. To connect with our brands and, in turn, our brands with their people—wherever their people move and go.


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