About the brand
The Messi Store, known as the official lifestyle brand of Argentine soccer legend Leo Messi, is not another Nike. It’s a premium lifestyle brand that takes the same precision and excellence Messi brings to the field and extends it to men’s fashion.
The brand launched in 2019 with media fanfare and an event in Barcelona—but on the first night, the e-commerce website crashed. Despite the snafu, the event kicked off tremendous growth, inspiring the team to continually innovate their customer and fan experience.
Launching a mobile app was the next logical step
With a worldwide audience and Leo Messi's over 300 million Instagram followers alone, mobile was the clear eCommerce driver for The Messi Store. Over 90% of the website visitors were shopping on a mobile device, but the mobile shopping experience wasn’t converting like it should.
For their team, a mobile app just made sense.
How they chose Tapcart and launched on the biggest shopping weekend of 2020
In 2020, the Messi store wanted to shift gears during the pandemic, as online shopping spiked deciding to launch in November in time for Black Friday and Cyber Monday.
Launching during BFCM proved to be a successful app promotion strategy. By messaging promotions and discounts as well as leveraging influencer marketing with Messi himself, mobile app downloads spiked—tripling their sales in the first month.
The Messi team kills the game with app promotion strategies like this Insta post which highlights the seamless UX of the app. With Messi's Tapcart-powered app, fans get exclusive access to Leo Messi signed item giveaways, access to drops 24 hours before everyone else, browse merch, and stay up to date with the latest news.
Doubling down on the Messi Store app
With Tapcart, The Messi Store has been able to reach its audience and customers all around the world. Users can download the app from anywhere in the world and buy elite clothing from their favorite soccer player.
To date, The Messi Store app has been one of their highest-performing channels. They’ve shipped to over 120 countries, and they’re able to connect with customers and fans all over the world.
Now, there are 10,000 users in the app every month. The Messi Store app converts 2.4x higher than mobile web and desktop combined and has 1.6x higher revenue per session. Plus, app users are more likely to make purchases and spend more money than web users.
What’s in store for their future? Maria says it best: