The 2025 BFCM Report
Exclusive insights + proven plays to profit beyond the weekend. This report includes data from thousands of BFCM shoppers, proven swipe files, and insights from Shopify insiders.
Peak Season Success Starts Here
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Every Year, The Brands Who Prepare Early Win
- 1
Apps win the cart:
~80% of shoppers now have 3+ shopping apps (↑ from 67% ) and ~75% buy in-app weekly. Tapcart brands saw +26.5% YoY app sales in BFCM 2024. - 2
Start early, bank more:
~2/3 of shoppers begin holiday buying by October. Use the Oct → Peak → Post system to stretch revenue into December and January. - 3
App‑only early access = record day:
A 13‑SKU early‑access drop + targeted pushes set a single‑day sales record. The step‑by‑step playbook is inside. - 4
Message in stereo:
Coordinated email + SMS + push beats single‑channel blasts. Get timing, offer‑matching, and segmentation templates. - 5
Loyalty hacks that last:
Point multipliers, early‑access perks, and retention flows that pushed AOV and repeat purchases well into January.
Proof This Isn’t Just Tapcart Talking
“Too often VIP customers get treated like everyone else. Early access and exclusive bundles are how you win them during BFCM.”
Eli Weiss,
VP of Retention at Yotpo
“Earlybird sales still work, especially for moving excess inventory. Re-engage lapsed customers with this approach. Use AI tools to identify what to move, how to bundle it, and get it off your balance sheets quickly.”
Grace Clarke,
Head of Community at Shopify
“A BFCM shopper can be just as valuable in January if you’ve built the right foundation. Use this season to collect data, enroll customers in loyalty, and connect them into your ecosystem with app-only drops or reward multipliers that keep them engaged beyond peak season.”
Nate Rosen,
Founder of Express Checkout
“Build pre-bundled product sets that match budget thresholds, then layer in perks like free shipping at $100 or a free gift at $200. Once shoppers are in, use natural add-ons—cross-sells, 1-click upsells, or ‘complete the set’ suggestions—to boost AOV without being pushy.”
Chase Dimond
Partner at Boundless Labs
“BFCM 2024 made it crystal clear: shoppers expect relevance from the first tap, especially on mobile and in-app. The brands that personalize every touchpoint aren’t just meeting expectations, they’re outperforming the competition.”
Chloé Pascal
Global Head of Marketing at Nosto
“Knowing your high-intent questions is like having a direct line into your customer’s decision-making process. It shows your customer that you know what they care about most. And you can tailor the experience to match their needs, so they can move confidently toward checkout.”
Emily Hooker
Product Marketing Manager at Gorgias
“Don’t be afraid to send more messages—consumers are expecting them. If you’re delivering the right message to the right person, it will definitely pay off.”
Laura Forsyth
Senior Customer Success Manager at Attentive
Ready to Win BFCM 2025?
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