Parks Project: Community Strategy
We had the pleasure of spending time with Jack Gray, President of Parks Project, as he shares insights on building a brand that goes beyond commerce to engage a passionate community of park enthusiasts.
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Who you’ll hear from
What you’ll learn
We had the pleasure of spending time with Jack Gray, President of Parks Project, as he shares insights on building a brand that goes beyond commerce to engage a passionate community of park enthusiasts.In this interview, Jack dives into:
- How Parks Project connects with its community through a grassroots approach and a commitment to “leave it better than you found it.”
- The importance of understanding why when planning and launching new products, using the “Four Cs” framework: Customer, Cost, Convenience, and Communication.
- Why psychographics, not just demographics, guide Parks Project’s strategy for reaching their total addressable market (TAM).
- The key to authentic partnerships and collaborations that align with brand values.
Discover how Parks Project blends purpose and strategy to create meaningful connections with its audience and drive impactful growth.
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