The future of commerce is not a one-size-fits-all approach—it’s a deeply personalized, one-to-one relationship between brands and their customers. The next 18 months will determine which brands adapt to these changes and emerge as leaders in the future shoppers demand.

Consumers expect seamless, tailored shopping experiences that reflect their unique preferences. Yet, traditional websites often serve generic acquisition offers to loyal customers, eroding trust and weakening relationships. It’s not just about gaining new shoppers; it’s about building lasting connections with the customers who matter most.

That’s why we built App Studio. We envision a future where shoppers engage with a fully personalized, AI-driven social feed in your brand’s app, tailored just for them. We believe your branded mobile app is the only inbox where important messages will actually be seen. People will consistently prefer interactive, branded push notifications—personalized and engaging—over impersonal SMS messages from faceless, unknown numbers.

At Tapcart, we believe that brands who invest in personalized, mobile-first experiences will not just survive—they will redefine the standard for engagement, retention, and innovation in commerce. Ultimately, they'll win the future by building the strongest and most enduring customer relationships.

Why We Built App Studio: The Future of Shopping is 1:1

For years, brands have looked to their websites for differentiation, investing in custom design, merchandising strategies, and personalized content. But when it came to mobile apps, merchants were limited to pre-set templates with little room for customization. That didn’t sit right with us—or the thousands of brands we work with.

“Every merchant brand is unique,” says Mate Rakic, VP of Engineering at Tapcart. “For the first time in our history, we are able to offer truly unique experiences. We’re evolving the story from a one-size-fits-all model to a future where every merchant can stand out in the field.

I’m really envisioning emulating the experience of experience brands like when you’re walking through your favorite streets or a mall, and all of the shopping windows are clearly different. These types of experiences brands create attract people’s attention. And I think that’s the future of Tapcart.”

Tapcart’s Research & Development (R&D) team set out to fix this gap, not by reinventing the wheel, but by creating a mobile ecosystem that mirrors the best parts of Shopify—offering both out-of-the-box functionality and the flexibility to build custom experiences.

Your App, Unlocked: What Makes App Studio Different?

One of the biggest differentiators of App Studio is that it’s not a closed system—it’s an open platform designed to give merchants full control over their mobile commerce experience.

"We’ve approached App Studio with an open-platform mindset," says Alex Young, VP of Product. "Unlike other providers that lock merchants into rigid templates, we give brands the flexibility to build, customize, and integrate with the tools they already use."

With App Studio’s open architecture, merchants can:

• Modify their app experience on their terms—without waiting for a platform update or relying on developer support.
• Integrate seamlessly with their existing tech stack, including loyalty programs, payment solutions, and analytics tools
• Use familiar development tools—for merchants with in-house teams, App Studio supports custom blocks and React-based customization, allowing for even deeper personalization.

Also, merchants are no longer bound by rigid app structures. Instead, they have complete creative control over the shopping experience, allowing them to:

• Design a seamless loyalty experience – where rewards are not just a standalone feature, but woven into the shopping journey (like seeing available points at checkout).
• Customize every critical touchpoint – from the home screen, product pages (PDP and PLP), checkout, post-purchase interactions, and account setting.
• Leverage advanced push notifications – with enhanced segmentation, ensuring messages are personalized, relevant, and timed for maximum engagement.
• Unparalleled customization and control – unlike other platforms that restrict flexibility, Tapcart’s open platform gives developers full control with source code access, custom APIs, and a React-based framework that accelerates development. 

“Merchants spend a lot of money acquiring shoppers,” says Alex Young, VP of Product at Tapcart. “Some of the best strategies to drive retention come from leveraging the mobile app as an owned channel. App Studio ensures that merchants can create unrivaled experiences that keep their best customers engaged—without being limited by a rigid template.”

Unlock Deeper Customization with Developer-Ready Features

Tapcart App Studio has always empowered merchants to own their mobile experience. Now, with the latest evolution of our platform, we’re giving brands and their developers even more tools to create fast, flexible, and fully custom shopping journeys.

These new capabilities go beyond one-off edits—they make scalable, collaborative app customization a reality for teams of all sizes.

Here’s what’s possible now:

Global Components
Code once, deploy anywhere. Whether it’s a personalized “Add to Cart” logic, dynamic messaging, or a back-in-stock prompt, you can now reuse logic across multiple screens and templates—saving time and ensuring consistency​.

Tapcart CLI
Work in your own dev environment. Tapcart CLI lets developers pull app components, edit locally, and push updates—making it easier to collaborate, iterate, and integrate with existing workflows​.

Configurable Blocks
Empower your whole team. Developers can expose editable options (like text, color, layout) directly in the dashboard, allowing marketers to update blocks without writing code​.

Live Preview & Hot Reloading
Test before you ship. Teams can preview unpublished layouts in real-time and see live updates instantly—reducing QA cycles and improving launch quality.

With these enhancements, App Studio moves beyond being just a layout editor. It’s now a true development and collaboration platform—where your team can build custom mobile experiences that scale, without limits.

If you’ve ever thought “I wish we could do this in our app,” the answer is: now you can.

More Power, Less Handoff: Empowering Marketers with Visual Control

With the latest updates to App Studio, Tapcart isn’t just supporting developer customization—we’re unlocking a new era of marketer-led mobile personalization.

Now, marketing and eCommerce teams can launch rich, visually dynamic campaigns without waiting on engineering sprints. From product drops to loyalty promos, every customer moment can be designed, previewed, and published—directly from the Tapcart dashboard.

From personalized push campaigns to loyalty-driven landing pages, App Studio makes it easy to move fast without sacrificing polish. Launch new promotions in minutes. Test layouts before you go live. Update product merchandising in real time. Your team is now in control.

These aren’t just technical features—they’re what give marketers more speed, agility, and creative control than ever before.

Tapcart’s R&D Philosophy: Empowering Merchants Through Innovation

Behind every great product is a team obsessed with solving real problems for real people. Tapcart’s R&D team is driven by the belief that mobile commerce should be as dynamic and customizable as any other digital experience.

In the market today, other app providers rely on one-off solutions. Our engineers recognized this as a bottleneck to innovation. Instead of continuing to do this, they asked:

"How do we make it easier for merchants to create their own experiences—without needing a developer?"

The result? A self-serve platform where merchants and their teams can create and modify their app layouts, integrate their preferred tools, and deliver unique experiences effortlessly.

At Tapcart, we know what merchants want because we work with thousands of them. Their needs, challenges, and aspirations fuel our innovation and our product roadmap—we listen, adapt, and build solutions that make mobile commerce more powerful, flexible, and scalable.

"Merchants were literally pulling our sleeve to offer more customizations—deep linking, search and merchandising flexibility, different wishlist providers, different subscription providers, different loyalty providers," says Mate Rakic, VP of Engineering. 

This shift was essential. As more brands looked to customize and integrate their apps with existing tech stacks, Tapcart needed to double down on flexibility—a philosophy that would shape App Studio into a truly composable mobile commerce platform.

“We’ve been dealing with more and more integrations over time,” says Mate. “We needed to double down on flexibility—giving merchants the tools to build experiences that match their brand, not just an app template.”

Real-World Impact: How App Studio is Transforming Mobile Commerce

For merchants, the power of App Studio is in its ability to drive higher engagement, retention, and revenue. Here’s how:

Enhanced Cart & Checkout – Instead of a static cart page, merchants can now customize promotions, highlight upsells, and optimize conversions at the final step of the journey.

Personalized Content & Offers – Through segmentation and contextual experiences, brands can show shoppers the right offer at the right time—increasing loyalty and lifetime value (LTV).

Creative Freedom Without Complexity – With drag-and-drop functionality and low-code customization, brands don’t need an entire dev team to make their app feel premium and unique.

With App Studio, merchants have the freedom to build the mobile experience their customers expect—without limits.

Where Mobile Commerce is Headed: The Roadmap for Innovation

Tapcart has always been committed to helping brands own their mobile commerce strategy. With App Studio, we’re putting that power into the hands of merchants—allowing them to create, innovate, and differentiate like never before.

But this is just the beginning.

“Everything we’re building is designed to future-proof brands for the next evolution of mobile commerce,” says Alex Young. “We’re just scratching the surface of what’s possible, and we can’t wait to see how merchants take App Studio and make it their own.”

The future of shopping is personalized. The future of mobile is flexible.

And with App Studio, the future is unlocked.

Are You Ready to Unlock Your App’s Full Potential?

Let’s build something big! Join the brands that are redefining mobile commerce with Tapcart’s App Studio. Let’s chat and see how you can redefine what’s possible with your mobile strategy.