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LA-based swimwear brand, Frankies Bikinis, launched a 'win your wishlist' giveaway exclusively on the app. With push notifications as the incentive, they boosted app downloads and push notification subscribers—ultimately growing the mobile app community.

Millions of shoppers are overwhelmed with 'choice overload' so creating gift guides can help shoppers with purchase decisions. Drink-wear brand, BrüMate aced this BFCM strategy with their in-app multi-page gift guide. This guide is perfectly tailored for those who are using BFCM to shop for others.

ASRV is a premium men’s sportswear brand designed for the active lifestyle. During the BFCM frenzy, they strategically leveraged banner images throughout their app design to promote their BFCM promotion. With clear and concise messaging, ASRV ensures customers can swiftly grasp the promotions, allowing them to make informed purchase decisions and check out easily.

Australian fashion brand, I Love Ugly, hit pause on their entire website to dial up the anticipation for their BFCM sale. They added a Countdown Timer, spilled the beans on the sale details, and dangled a CTA, enticing their loyal customers to snag early-bird notifications for when the sale begins. Talk about building hype!

Vitae Apparel teased their eager push subscribers with a cheeky non-transactional nudge. Hinting at the upcoming BFCM deals, they gave a playful wink, nudging everyone to keep those push alerts on. Talk about a smart move to stay top of mind and stoke the excitement! Taking the suspense game up a notch!

Fashion brand, Lisa Says Gah, rolled out the red carpet for their app community by giving them early access to their BFCM sales. Not only did this strategy strengthen that loyalty, but they also drove more push notification subscribers.

Frankies Bikinis cleverly integrates a custom Add-to-Cart Block into their PDP, showcasing those must-have pre-order items. It's a brilliant move that will drive merchandise awareness and pull in orders for products that haven't even hit the shelves yet.

Goose Creek Candle jazzes up it’s PDP with a Custom Product Accordion Code Block. This block educates users on product details in a sleek, on-brand, and UX-friendly way. Talk about a glowing strategy to boost trust and drive conversion!

Gearing up for BFCM is all about building up the hype. The ASRV app used into the 'Countdown Timer Block' to nudge their dedicated app community about the upcoming promotion. This strategy created anticipation for customers to keep an eager eye on the app while awaiting the sale's kickoff.

Here’s a personalization tip for the best shopper experience: The brand, Faster Mini, swapped the standard Add-to-Cart Block with a customizable option. This savvy move let users tailor their orders right within the app, making shopping a breeze.