When Hilary Castleman, Head of CRM at Princess Polly, first looked at Tapcart AI, she had the same reaction a lot of careful operators have: it felt like giving up control to a black box. For a brand with a strong aesthetic identity and a customer base that expects a certain quality of communication, that concern isn't irrational. It’s a valid hesitation, but one that shifts once you see Tapcart in action.  

The numbers: 

• 11% conversion rate on sessions from AI-driven clicks (vs. ~1% traditional benchmark)
• Overall app conversion rates doubled (~1% → 2%)
• Triple-digit revenue growth on abandonment flows vs. prior manual benchmarks
• Zero manual maintenance since activation

"I'll admit I was a skeptic at first," Hilary said. "Turning on an AI engine can feel like giving up control to a 'black box.' But the performance validated the move immediately."

What followed was a straightforward ROI story. Setup took minutes. The AI required nearly zero manual maintenance after activation. And from almost the moment it went live, the numbers moved. Session conversion rates from AI-driven clicks hit 11%, against a roughly 1% benchmark for traditional static flows. Overall app conversion rates doubled. Revenue on abandonment flows grew triple digits compared to prior manual benchmarks.

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Princess Polly benefits from self-driving commerce during their global launch

The timing to implement Tapcart AI couldn't have been better. At the same moment Princess Polly was deep in the operational complexity of their UK market launch, a channel that could perform at a high level without demanding their attention wasn't just useful, it was a competitive edge.

"With our UK site launch occupying so much of our time, having a 'self-driving' app is a huge competitive edge. It was literally as easy as turning on a button, and it has required nearly zero maintenance since. It allows us to focus on global expansion while the AI handles high-performance personalization in the background." — Hilary Castleman, Head of CRM, Princess Polly

The lesson for operators running lean teams in complex, multi-market environments is clear: the brands that scale without breaking aren't necessarily the ones with the biggest teams. They're the ones who know which parts of the operation to automate, and trust the tools they've chosen to do it.

For Princess Polly, Tapcart AI is that tool. And cart recovery is just where it starts.

Tapcart AI works across the full customer journey — surfacing the right products, messages, and moments for every shopper, automatically, at scale. Less manual work. Better results.

See what Tapcart AI can do for your brand.