S1 E6: 0 to 60K Community members in 3 years, how did we do it?
February 1, 2023
Hosted By
![](https://cdn.prod.website-files.com/616f0a7a027baab453433911/64092cd6d8cc0c1f65facf69_NljFfVjj_400x400.jpg)
Ashvin Melwani
Co-Founder & CMO of Obvi
![](https://cdn.prod.website-files.com/616f0a7a027baab453433911/642db9bdde38e33170ea2afd_1652306418389.jpg)
Ronak Shah
Co-Founder & CEO of Obvi | EY Entrepreneur Of The Year® 2022
Guest
![](https://cdn.prod.website-files.com/616f0a7a027baab453433911/64355ec1d350622d94e321b7_1516686023002.jpg)
Sam Barati
Director of Enterprise Customer Success at Tapcart
Episode description
Obvi our fav episode… Ron & Ash discuss how Obvi cultivated a 60k+ member community in 3 years with their very first guest from Tapcart! Obvi's Community and App generate 7 figures for the brand every year.
In this episode, we cover everything mobile and focus on why mobile store apps are key for successful brands.
Learn how to create a community on your own!
Listen to find out
- Push notifications are the best marketing tool to reach your most loyal customers because they’re branded, instant, and simply the sleekest
- Building an on-brand app to give your customers the best mobile experience
- Obvi’s secret weapon to driving app adoption and engagement? App exclusives are a powerful marketing growth hack that they recommend ecom brands take advantage of to grow your loyal community.