S3 E1: Testing Twitter Ads, Fixing Retention Problems, and Advantage + For The Win
In the first episode of Season Three, Cody and Eli chat about Testing Twitter Ads, Fixing Retention Problems, Advantage +, and a whole lot more.
S3 E2: Social & Influencer Masterclass w/ Kendall Dickieson: Seeding, Content Creation, & TT vs IG
In the second episode of Season Three, Cody and Eli chat with Kendall Dickieson about all things social and influencer strategy for brands of all sizes.
S3 E3: How to Fix Your Retention with Val Geisler
In the third episode of Season Three, Eli chats with Val Geisler about all things retention. We chatted about how retention has changed over the last 10 years, how to think about “fixing” retention in your first 30/60 days, thinking about retention across customer journey, and how community-building and retention go hand-in-hand.
S3 E4: Paid Ads MasterClass and Retention Team Building
In the fourth episode of Season Three, Cody and Eli share their expert insights on two key topics: starting a new ad account and kickstarting a CX/Retention operation.
S3 E5: Measuring Incrementality and Retaining Customers with Lessons from Fine Dining
In the fifth episode of Season Three, Cody and Eli are back with more expert insights and tips to help you succeed in ad management and customer retention.
S3 E6: All The Google Hot Takes with Ex Googler Ben Kruger
In the sixth episode of Season Three, Cody sits down with Xoogler Ben Kruger to talk all things Google. Everything from Google ads to Youtube, Geolift testing, Performance Max, CBO vs. ABO, GA4, and so much more.
S2 E1: Black Friday Strategies, Testing Direct Mail, and a New Landing Page Tool to Change the Game
In the first episode of season two, Cody and Eli chat about BFCM, our direct mail testing plan, a new landing page tool, JRB subscription, and so much more.
S2 E2: New Growth Channels, Shipping Insurance, and The Cody Subtweet
In the second episode of season two, Cody and Eli chat about New Growth Channels, Shipping Insurance, and The Cody Subtweet.
S2 E3: Easy Ways to Increase AOV and Direct Response Tactics in DTC
In the third episode of season two, Cody and Eli chat about easy ways to Increase AOV and direct response tactics in DTC.
S2 E4: DTC vs Retail and Billion Dollar Biz Ideas
In episode four of season two, Cody and Eli chat about DTC vs retail and Cody's new billion-dollar biz ideas.
S2 E5: Our Biggest Mistakes and Learnings, Why Founders Fail, and Squirrelly Data
In episode five of season two, Cody and Eli answer a bunch of questions from a Twitter Q&A, including CRO, JRB Kits, Email campaigns vs. flows, how we are looking at cohorts, DTC data wars, and so much more.
S2 E6: Black Friday: Huge mistakes, Record Days, and Biggest Lesson
In episode six of season two, Cody and Eli walk through some of the mistakes, lessons, and learnings from Black Friday.
S2 E7: Building Ridge to 9-figures, Brand vs. Performance, and Attribution hot takes with Sean Frank
In episode seven of season two, Eli chats with the legendary Sean Frank, CEO of The Ridge, a 9-figure wallet, ring, and watch brand. We chat about creating a new niche in a massive industry, CX as marketing, brand vs. performance, attribution, and so much more.
S2 E8: Eli interviews Gina Parrelli: A Subscription and Retention Deep Dive
In episode eight of season two, Eli chats with the subscription queen Gina Perelli, CEO and co-founder of Retextion, a platform built from the ground up to actively grow your subscription revenue via a suite of AI-powered acquisition, retention, and churn reduction tools. We chat about building the perfect subscription program, thinking through DTC retention, creating magical experiences on subscriptions, winning back lapsed subscribers, and so much more.
S2 E9: What’s Currently Working on Facebook Ads and Over-Optimizing Websites
In episode nine of season two, Cody and Eli chat about what is currently working for us on FB ads and answer the age-old question: "Is it possible to over-optimize your website?"
S2 E10: How to Properly Test Ad Creative and Tips for Retaining Customers
In episode ten of season two, Cody and Eli chat about testing ad creative and customer retention tips and tricks.
S2 E11: The Death of Hypergrowth, VC in DTC, and Holistic Retention
In episode eleven of season two, Cody and Eli discuss the death of blitz-scaling and hypergrowth in CPG and holistically thinking about retention.