Down to Chat

About

Down To Chat is a collection of conversations with operators and friends in the Direct to Consumer space. As avid podcast listeners and DTC fanatics, Cody and Eli have been searching for a podcast that is casual and conversational, while at the same time useful and insightful. A podcast that covers all things DTC from operators who are building the next generation of CPG brands.

Cody and Eli are marketers, operators, advisors, investors, and consultants for some of the fastest-growing DTC brand and commerce enablement infrastructure companies. Right now they’re teaming up to scale the emerging and already iconic makeup brand Jones Road Beauty (brought to you by the founder of Bobbi Brown).

All Episodes

S3 E1: Testing Twitter Ads, Fixing Retention Problems, and Advantage + For The Win

In the first episode of Season Three, Cody and Eli chat about Testing Twitter Ads, Fixing Retention Problems, Advantage +, and a whole lot more.

S3 E2: Social & Influencer Masterclass w/ Kendall Dickieson: Seeding, Content Creation, & TT vs IG

In the second episode of Season Three, Cody and Eli chat with Kendall Dickieson about all things social and influencer strategy for brands of all sizes.

S3 E3: How to Fix Your Retention with Val Geisler

In the third episode of Season Three, Eli chats with Val Geisler about all things retention. We chatted about how retention has changed over the last 10 years, how to think about “fixing” retention in your first 30/60 days, thinking about retention across customer journey, and how community-building and retention go hand-in-hand.

S3 E4: Paid Ads MasterClass and Retention Team Building

In the fourth episode of Season Three, Cody and Eli share their expert insights on two key topics: starting a new ad account and kickstarting a CX/Retention operation.

S3 E5: Measuring Incrementality and Retaining Customers with Lessons from Fine Dining

In the fifth episode of Season Three, Cody and Eli are back with more expert insights and tips to help you succeed in ad management and customer retention.

S3 E6: All The Google Hot Takes with Ex Googler Ben Kruger

In the sixth episode of Season Three, Cody sits down with Xoogler Ben Kruger to talk all things Google. Everything from Google ads to Youtube, Geolift testing, Performance Max, CBO vs. ABO, GA4, and so much more.

S2 E1: Black Friday Strategies, Testing Direct Mail, and a New Landing Page Tool to Change the Game

In the first episode of season two, Cody and Eli chat about BFCM, our direct mail testing plan, a new landing page tool, JRB subscription, and so much more.

S2 E2: New Growth Channels, Shipping Insurance, and The Cody Subtweet

In the second episode of season two, Cody and Eli chat about New Growth Channels, Shipping Insurance, and The Cody Subtweet.

S2 E3: Easy Ways to Increase AOV and Direct Response Tactics in DTC

In the third episode of season two, Cody and Eli chat about easy ways to Increase AOV and direct response tactics in DTC.

S2 E4: DTC vs Retail and Billion Dollar Biz Ideas

In episode four of season two, Cody and Eli chat about DTC vs retail and Cody's new billion-dollar biz ideas.

S2 E5: Our Biggest Mistakes and Learnings, Why Founders Fail, and Squirrelly Data

In episode five of season two, Cody and Eli answer a bunch of questions from a Twitter Q&A, including CRO, JRB Kits, Email campaigns vs. flows, how we are looking at cohorts, DTC data wars, and so much more.

S2 E6: Black Friday: Huge mistakes, Record Days, and Biggest Lesson

In episode six of season two, Cody and Eli walk through some of the mistakes, lessons, and learnings from Black Friday.

S2 E7: Building Ridge to 9-figures, Brand vs. Performance, and Attribution hot takes with Sean Frank

In episode seven of season two, Eli chats with the legendary Sean Frank, CEO of The Ridge, a 9-figure wallet, ring, and watch brand. We chat about creating a new niche in a massive industry, CX as marketing, brand vs. performance, attribution, and so much more.

S2 E8: Eli interviews Gina Parrelli: A Subscription and Retention Deep Dive

In episode eight of season two, Eli chats with the subscription queen Gina Perelli, CEO and co-founder of Retextion, a platform built from the ground up to actively grow your subscription revenue via a suite of AI-powered acquisition, retention, and churn reduction tools. We chat about building the perfect subscription program, thinking through DTC retention, creating magical experiences on subscriptions, winning back lapsed subscribers, and so much more.

S2 E9: What’s Currently Working on Facebook Ads and Over-Optimizing Websites

In episode nine of season two, Cody and Eli chat about what is currently working for us on FB ads and answer the age-old question: "Is it possible to over-optimize your website?"

S2 E10: How to Properly Test Ad Creative and Tips for Retaining Customers

In episode ten of season two, Cody and Eli chat about testing ad creative and customer retention tips and tricks.

S2 E11: The Death of Hypergrowth, VC in DTC, and Holistic Retention

In episode eleven of season two, Cody and Eli discuss the death of blitz-scaling and hypergrowth in CPG and holistically thinking about retention.

S2 E12: A Landing Page Masterclass with Nik Sharma

In episode twelve of season two, the DTC Guy, aka Nik Sharma, gives us a masterclass on landing pages and answers some hard-hitting audience questions.

Kendall Dickieson

me, @eliweiss and @codyplof did a cool and fun thing!!! you should listen

Greg Hammond

One of my favorite podcasts episodes I’ve listened to as of recent. Biggest takeaway: Retention marketing goes far beyond email + SMS Thanks @eliweisss @codyplof for bringing the heat🔥

Down To Chat Pod

NEW EPISODE: @Codyplof and @eliweisss chat with the legend @flexiblefoodie about all things social & influencer strategy for brands of all sizes. Kendall is the brains behind brands you know and love in this space, like Graza, Canopy, & so many more!

David Baker

I’ve listened to every episode of Down to Chat and the latest one is simply the best. I’m giving it as homework to my entire team. Bravo @codyplof @eliweisss for kicking it out of the park!

Bryant Jaquez

I just listened to the pod. https://open.spotify.com/episode/6kbvbxcDSNpMxhRXJjB1u0 I have a first touchpoint postcard campaign hitting a 3 ROAS. With the right data set, I think direct mail can be used as an acquisition channel. @codyplof @eliweisss

Olly Hudson

@codyplof and @eliweisss down to chat gets into the weeds of growing a DTC powerhouse and provides actionable takeaways that brands can apply and see immediate results. Binging this a lot recently and getting a ton of value.