S1 E5: How to improve CAC & LTV
January 18, 2023
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Ashvin Melwani
Co-Founder & CMO of Obvi
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Ronak Shah
Co-Founder & CEO of Obvi | EY Entrepreneur Of The Year® 2022
Guest
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Episode description
Ron & Ash discuss two of the biggest metrics brands should have dialed in. Learn how Obvi improved CAC by over 50% and increased their LTV over the years to really scale the brand.
By comparing CAC to LTV, a business can determine if they are generating a sufficient return on investment from their customer acquisition efforts.Together, CAC and LTV provide a comprehensive view of your business's customer acquisition and retention strategies and their effectiveness. By tracking and analyzing these metrics, a business can optimize their operations to drive growth and profitability.
Listen to find out
- Pivoting your focus from AOV to LTV
- How to analyze your marketing metrics and cut CAC in half
- Personalizing the customer experience to delight shoppers and increase LTV