S3 Ep1: How Ty Haney Grew Outdoor Voices From A Scrappy Startup To $40M Success Story
The DTC guy running Sharma Brands. Forbes 30 under 30.
Founder of Native Deodorant, Entrepreneur, Speaker & Investor in 50+ companies.
Founder of Joggy, TYB "Try Your Best" Web3 Loyalty
How do you take a fitness startup from scrappy to multimillion success? Nik and Moiz’ very special guest has the scoop.
Ty Haney is the Founder of the active lifestyle brand Outdoor Voices and Co-Founder of Try Your Best, the company helping businesses make communities their most valuable growth channel.
She joins Nik and Moiz for a deep dive into how she grew OV through community building, why you need to lose multiple growth strategies, and how to raise millions in VC funding from Google.
- The budget real talk from the online sales breakdown to the paid channel flywheel
- The shift to female fitness and how to find joy in a scrappy startup like zigging when others zag and having a slow and steady strategy
- Building Superfans through apps by incentivizing mobile customers and focusing on sticky customers — three strategies for growth to do just that (!!!)