S4 Ep1: Celebrity DTC Brands That Work
April 19, 2023
Hosted By
Moiz Ali
Founder of Native Deodorant, Entrepreneur, Speaker & Investor in 50+ companies.
Guest
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Episode description
Look. If Nik and Moiz get the chance to mention Ryan Reynolds, they’re gonna do it.
Can you blame them?
What’s the secret sauce to celebrity brand success? Turns out Selena Gomez knows—, and it has a thing or two to do with content, direct involvement, and authenticity. Plus, what happens when a celebrity sells their brand *cough* Mr. Reynolds *cough*?
Then, the boys break down the reasons why luxury beauty brand, Aesop, is crushing it and why typing in a credit expiration date is officially better than scrolling for one
Listen to find out
- Nik & Moiz's love to Sephora and what Rare Beauty is doing right: merchandising and master top of funnel with MINIS
- Why Just Having a Celebrity Brand Isn’t Enough and when it is successful like with Feastables and Mr. Beast
- Why Aesop is crushing it
- The Stripe annual letter
