S2 E1: Black Friday Strategies, Testing Direct Mail, and a New Landing Page Tool to Change the Game

November 3, 2022

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Cody Plofker

CMO Jones Road Beauty l Advisor at Northbeam

Eli Weiss

Sr Director CX & Retention @jonesroadbeauty l Building brands that put the customer 1st + sharing learnings.

Episode description

In the first episode of season two, Cody and Eli chat about BFCM, our direct mail testing plan, a new landing page tool, JRB subscription, and so much more.

Listen to find out

  • Find new ways to re-engage customers who haven’t purchased in a minute with direct mail
  • Cody discovers a new landing page tool that could be a game-changer
  • Testing subscription models