S2 E2: New Growth Channels, Shipping Insurance, and The Cody Subtweet

December 16, 2022

Hosted By

Cody Plofker

CMO Jones Road Beauty l Advisor at Northbeam

Eli Weiss

Sr Director CX & Retention @jonesroadbeauty l Building brands that put the customer 1st + sharing learnings.

Guest

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Episode description

In the second episode of season two, Cody and Eli chat about New Growth Channels, Shipping Insurance, and The Cody Subtweet. This casual conversation episode covers everything we're testing from our own eCommerce business perspective — whether that's landing pages, direct mail, content, and more.

Listen to find out

  • How to test and evaluate new growth channels
  • In-checkout vs post-purchase upselling. Which is right for you?
  • If you’re going to do shipping insurance, here are the two things you need to do it correctly