S2 E2: New Growth Channels, Shipping Insurance, and The Cody Subtweet
CMO Jones Road Beauty l Advisor at Northbeam
Sr Director CX & Retention @jonesroadbeauty l Building brands that put the customer 1st + sharing learnings.
In the second episode of season two, Cody and Eli chat about New Growth Channels, Shipping Insurance, and The Cody Subtweet. This casual conversation episode covers everything we're testing from our own eCommerce business perspective — whether that's landing pages, direct mail, content, and more.
- How to test and evaluate new growth channels
- In-checkout vs post-purchase upselling. Which is right for you?
- If you’re going to do shipping insurance, here are the two things you need to do it correctly