S3 E3: How to Fix Your Retention with Val Geisler
CMO Jones Road Beauty l Advisor at Northbeam
Sr Director CX & Retention @jonesroadbeauty l Building brands that put the customer 1st + sharing learnings.
Strategic Advisor at Octane AI
In the third episode of Season Three, Eli chats with Val Geisler about all things retention. We chatted about how retention has changed over the last 10 years, how to think about “fixing” retention in your first 30/60 days, thinking about retention across customer journey, and how community-building and retention go hand-in-hand.
- Val explains that retention marketing is more than email (which is also an acquisition tool) and it's across multiple pieces of the business
- Her definition of what retention marketing actually is: talking to existing customers and building relationship
- How to talk to your customers vs at them
- Quick wins based on psychological plays