S3 E1: Testing Twitter Ads, Fixing Retention Problems, and Advantage + For The Win
CMO Jones Road Beauty l Advisor at Northbeam
Sr Director CX & Retention @jonesroadbeauty l Building brands that put the customer 1st + sharing learnings.
In the first episode of Season Three, Cody and Eli chat about Testing Twitter Ads, Fixing Retention Problems, Advantage +, and a whole lot more.
- Why your retention struggles aren’t always a byproduct of the success of your product offerings and why launching new products isn’t always the answer
- Understanding cohorts as the key to pulling the right levers to fix retention
- Twitter ads: yay or nay? Cody Plofker shares his two cents
- What’s on the horizon for Twitter and how does it differ from other social platforms?