S2 E7: Building Ridge to 9-figures, Brand vs. Performance, and Attribution hot takes with Sean Frank
Sr Director CX & Retention @jonesroadbeauty l Building brands that put the customer 1st + sharing learnings.
CMO Jones Road Beauty l Advisor at Northbeam
CEO of Ridge
In episode seven of season two, Eli chats with the legendary Sean Frank, CEO of The Ridge, a 9-figure wallet, ring, and watch brand. We chat about creating a new niche in a massive industry, CX as marketing, brand vs. performance, attribution, and so much more.
- Facebook ad testing for acquisition do's and dont's
- Marketing growth hacks for your brand that still see awesome results
- Why attribution is a nice to have vs a need to have in some situation