S2 E7: Building Ridge to 9-figures, Brand vs. Performance, and Attribution hot takes with Sean Frank
January 13, 2023
Hosted By
![](https://cdn.prod.website-files.com/616f0a7a027baab453433911/640a4b3f10214b52561a5259_xRn7ZNf8_400x400.jpg)
Eli Weiss
Sr Director CX & Retention @jonesroadbeauty l Building brands that put the customer 1st + sharing learnings.
Subscribe to Eli’s newsletter: All things Retention & CX
![](https://cdn.prod.website-files.com/616f0a7a027baab453433911/640a4aeb10214b71661a4fc8_xIY5dnq8_400x400.jpg)
Cody Plofker
CMO Jones Road Beauty l Advisor at Northbeam
Guest
![](https://cdn.prod.website-files.com/616f0a7a027baab453433911/644feaedc5d770f98de18fab_1VWK87HY_400x400.jpg)
Sean Frank
CEO of Ridge
Episode description
In episode seven of season two, Eli chats with the legendary Sean Frank, CEO of The Ridge, a 9-figure wallet, ring, and watch brand. We chat about creating a new niche in a massive industry, CX as marketing, brand vs. performance, attribution, and so much more.
Listen to find out
- Facebook ad testing for acquisition do's and dont's
- Marketing growth hacks for your brand that still see awesome results
- Why attribution is a nice to have vs a need to have in some situation