S2 E4: DTC vs Retail and Billion Dollar Biz Ideas
Sr Director CX & Retention @jonesroadbeauty l Building brands that put the customer 1st + sharing learnings.
CMO Jones Road Beauty l Advisor at Northbeam
In episode four of season two, Cody and Eli chat about DTC vs retail and Cody's new billion-dollar biz ideas.
- Cody breaks down the shift from DTC to retail and using Lululemon as a blueprint
- How the DNA of a retail business differs from a DTC business
- Black Friday lessons learned from 2021 and how they implemented new strategies for BFCM 2022