S3 E5: Measuring Incrementality and Retaining Customers with Lessons from Fine Dining
CMO Jones Road Beauty l Advisor at Northbeam
Sr Director CX & Retention @jonesroadbeauty l Building brands that put the customer 1st + sharing learnings.
In the fifth episode of Season Three, Cody and Eli are back with more expert insights and tips to help you succeed in ad management and customer retention.
During the episode, Cody delves into the topic of measuring incrementality, providing valuable insights on how to analyze and optimize your marketing campaigns for maximum ROI.
On the other hand, Eli shares his learnings from the fine dining industry to highlight the importance of creating positive experiences and retaining customers.
This episode is filled with valuable lessons and techniques applicable to businesses of all sizes and industries. Whether you're a seasoned marketer or a business owner looking to improve your customer retention strategies, you won't want to miss this episode.
- Incremental-ity is trying to understand which of your purchases is happening because of marketing and which are not
- How to create 5-star service and "wow" experiences as a business
- From first-hand experience, you need to ask customers what they want — otherwise you're probably wrong
- Exclusivity can go a long way to delight customers