S3 E4: Paid Ads MasterClass and Retention Team Building

April 19, 2023

Hosted By

Cody Plofker

CMO Jones Road Beauty l Advisor at Northbeam

Eli Weiss

Sr Director CX & Retention @jonesroadbeauty l Building brands that put the customer 1st + sharing learnings.


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Episode description

In the fourth episode of Season Three, Cody and Eli share their expert insights on two key topics: starting a new ad account and kickstarting a CX/Retention operation.

During the episode, Cody discusses the fundamentals of paid advertising, including selecting the right platform, defining goals and objectives, targeting the right audience, creating compelling ad creatives, and optimizing campaigns for maximum ROI.

Meanwhile, Eli shares his knowledge on developing and implementing effective CX/Retention strategies, including identifying key metrics, bringing on your first CX hire, and creating positive experiences to drive customer loyalty.

Whether you're a marketing novice or a seasoned pro, this episode offers valuable tips and techniques to help you succeed in ad management and customer retention.

Listen to find out

  • Cody's hack to test static paid ad angles before going into the video process
  • Price psychology strategies like thoughtful bundles and upsells to cut revenue and add margins
  • Landing page optimization that convert best — top headers and list folds