S2 E3: Easy Ways to Increase AOV and Direct Response Tactics in DTC

November 16, 2022

Hosted By

Cody Plofker

CMO Jones Road Beauty l Advisor at Northbeam

Eli Weiss

Sr Director CX & Retention @jonesroadbeauty l Building brands that put the customer 1st + sharing learnings.


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Episode description

In the third episode of season two, Cody and Eli chat about easy ways to Increase AOV and direct response tactics in DTC.

Listen to find out

  • Cody’s top ways to increase AOV for your brand
  • Staying power: why some smaller DTC brands need to sacrifice short-term goals for long-term output
  • Discounting & bundling offers: making sure they aren’t eating away at your AOV and contribution margin