S2 E11: The Death of Hypergrowth, VC in DTC, and Holistic Retention
CMO Jones Road Beauty l Advisor at Northbeam
Sr Director CX & Retention @jonesroadbeauty l Building brands that put the customer 1st + sharing learnings.
In episode eleven of season two, Cody and Eli discuss the death of blitz-scaling and hypergrowth in CPG and holistically thinking about retention.
- FB ads are not synonymous with growth and vice versa
- Post iOS has forced brands to think more about a blended return on ad spend (MER & CAC)
- Looking at efficiency by channel and understanding how they evolve and change