S2 E10: How to Properly Test Ad Creative and Tips for Retaining Customers
CMO Jones Road Beauty l Advisor at Northbeam
Sr Director CX & Retention @jonesroadbeauty l Building brands that put the customer 1st + sharing learnings.
In episode ten of season two, Cody and Eli chat about testing ad creative and customer retention tips and tricks.
- Systematic process generates learnings based on an iterative approach — same ads, changing on variable at a time to start and then multi-variant testing
- Thinking about post-purchase like cross-selling and what we're seeing our favorite brands do
- Creative testings and paid social success looks like solid communication with designers and growth team to know when to scale and kill