S2 E10: How to Properly Test Ad Creative and Tips for Retaining Customers

January 31, 2023

Hosted By

Cody Plofker

CMO Jones Road Beauty l Advisor at Northbeam

Eli Weiss

Sr Director CX & Retention @jonesroadbeauty l Building brands that put the customer 1st + sharing learnings.


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Episode description

In episode ten of season two, Cody and Eli chat about testing ad creative and customer retention tips and tricks.

Listen to find out

  • Systematic process generates learnings based on an iterative approach — same ads, changing on variable at a time to start and then multi-variant testing
  • Thinking about post-purchase like cross-selling and what we're seeing our favorite brands do
  • Creative testings and paid social success looks like solid communication with designers and growth team to know when to scale and kill