S3 E6: All The Google Hot Takes with Ex Googler Ben Kruger

May 15, 2023

Hosted By

Cody Plofker

CMO Jones Road Beauty l Advisor at Northbeam

Eli Weiss

Sr Director CX & Retention @jonesroadbeauty l Building brands that put the customer 1st + sharing learnings.


Ben Kruger

CMO of Event Ticket Center

Episode description

In the sixth episode of Season Three, Cody sits down with Xoogler Ben Kruger to talk all things Google. Everything from Google ads to Youtube, Geolift testing, Performance Max, CBO vs. ABO, GA4, and so much more.

Listen to find out

  • Why are billion dollar platforms like Tik Tok, Pinterest, Advantage+ and PMax hard-rolling out a big changes into a black box?
  • Google tips for paid advertisements like pixel data, targeting high-intent audience, broad audience, and lookalikes to convert
  • The challenges of getting creative on Youtube — it might not need high production and frequent changing