S2 E8: Eli interviews Gina Parrelli: A Subscription and Retention Deep Dive
Sr Director CX & Retention @jonesroadbeauty l Building brands that put the customer 1st + sharing learnings.
CMO Jones Road Beauty l Advisor at Northbeam
CEO & co-founder of Retextion / Subscription Queen
In episode eight of season two, Eli chats with the subscription queen Gina Perelli, CEO and co-founder of Retextion, a platform built from the ground up to actively grow your subscription revenue via a suite of AI-powered acquisition, retention, and churn reduction tools.
We chat about building the perfect subscription program, thinking through DTC retention, creating magical experiences on subscriptions, winning back lapsed subscribers, and so much more.
- Why subscribers are seriously your best customers — and how feedback from them is priceless
- Key metrics we dive into and explore: distribution by order number, returning customers by cohort, and year over year
- How do you know when to tag customers as VIP and which machine-learning models to use