S2 E5: Our Biggest Mistakes and Learnings, Why Founders Fail, and Squirrelly Data
CMO Jones Road Beauty l Advisor at Northbeam
Sr Director CX & Retention @jonesroadbeauty l Building brands that put the customer 1st + sharing learnings.
In episode five of season two, Cody and Eli answer a bunch of questions from a Twitter Q&A, including CRO, JRB Kits, Email campaigns vs. flows, how we are looking at cohorts, DTC data wars, and so much more.
- Cody’s biggest learnings on PDP optimization and testing
- Marketing channel expansion: which channels to expand to and what you can do to stand out
- Understanding cohorts beyond your Shopify dashboard
- Inside look behind their BFCM strategy with Jones Road BEauty