S2 E5: Our Biggest Mistakes and Learnings, Why Founders Fail, and Squirrelly Data

December 5, 2022

Hosted By

Cody Plofker

CMO Jones Road Beauty l Advisor at Northbeam

Eli Weiss

Sr Director CX & Retention @jonesroadbeauty l Building brands that put the customer 1st + sharing learnings.


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Episode description

In episode five of season two, Cody and Eli answer a bunch of questions from a Twitter Q&A, including CRO, JRB Kits, Email campaigns vs. flows, how we are looking at cohorts, DTC data wars, and so much more.

Listen to find out

  • Cody’s biggest learnings on PDP optimization and testing
  • Marketing channel expansion: which channels to expand to and what you can do to stand out
  • Understanding cohorts beyond your Shopify dashboard
  • Inside look behind their BFCM strategy with Jones Road BEauty