S2 E6: Black Friday: Huge mistakes, Record Days, and Biggest Lesson

December 17, 2022

Hosted By

Eli Weiss

Sr Director CX & Retention @jonesroadbeauty l Building brands that put the customer 1st + sharing learnings.

Cody Plofker

CMO Jones Road Beauty l Advisor at Northbeam


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Episode description

In episode six of season two, Cody and Eli walk through some of the mistakes, lessons, and learnings from Black Friday. They break down why Q4 is good for retention and acquisition from their own experience with their own Beauty brand.

Listen to find out

  • How to bring in a ton of new customers during the BFCM weekend
  • Reflections on what they did well so Jones Road Beauty sold out
  • What they want to do better next year